Alí Hernández Rossi

Alí Hernández Rossi

Senior Copywriter at MRM
Santiago de Chile, Chile

About me

Advertiser, copywriter, curious and hungry for ideas.

I'm from Venezuela, the country where surprisingly everyone dances well except me. To be honest, I have two left feet and a lack of coordination worthy of a case study, but I also have a great personality to make up for my lack of rhythm and a good mind for ideas.

I like good stories and traveling to new destinations, the latter I probably don't do as much as I'd like, but I like it because it gives me that horrible exciting feeling of getting out of my comfort zone to throw myself into the unknown. This same feeling is what brought me to Chile 8 years ago and I can relive it every time I work with a new brand.

Throughout my career, I have been able to work with clients of different markets and sizes. This has allowed me to learn a bit about each industry, adapt to the different voices and styles of each brand, and overcome cultural barriers along the way.

Finally, I believe in perseverance, in the power of ideas to generate change and most importantly, in myself.

If after reading this you still want to know more, contact me. I'm always open to talking to people, whether it's on LinkedIn, email, or even a coffee.

Positions

Senior Copywriter
MRM
Santiago, Chile
March 2022 - Present (2 years 9 months)
Brand: LATAM Airlines
Senior Copywriter
Santiago, Chile
February 2022 - March 2023 (1 year 1 month)
Brand: Sky Airlines
Copywriter
Santiago, Chile
April 2019 - February 2021 (1 year 10 months)
Brand: LATAM Airlines
Digital Copywriter
Santiago, Chile
December 2015 - April 2019 (3 years 4 months)
Brand: Movistar

Education

Degree on Advertising

August 2008 - May 2013 (4 years 9 months)

Other professional activities

PHNX 2024

Awards Jury Member

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