Federico Cibils Interview(s)

I think it is important because, between last year and this year, many things happened at a technological and general level, which makes me think that it will have a strong impact on creativity. So a little out of natural curiosity and a little to be able to give my criteria to judge great creative work is the reason why I am happy to be part of it.

I think it is a great bet that will surely invite us to reflect more deeply on the final results of the festival. Having a broad vision of the work will serve to build a broader and more comprehensive general creative criterion.

I think it is a differentiator compared to other festivals, which invites you to take risks regarding the type of work entered. I think it helps refine the criteria for what work to include, not only in the Phnx awards but in the entire spectrum of festivals in the world.

I think the perfect winner of a Phnx Award is an idea that has equal components of creative disruption in execution, as well as in strategy and real-world impact.

I think the secret is that there is no formula and that's what makes this so exciting. I could tell you the application of technology or craft or relevance at the level of social platforms, but none of that is set in stone. So I guess the best way to sit down and judge ideas is to keep an open mind and be very attentive to how an idea applies to a given brand and context.

Hard to say. There is a lot of talent right now in the world. I guess the best way to find out is to see the work.