Fernando Franco

Passionate about Creativity. Since I was very little, this world caught my attention. I have lived between several cities: Santiago de Chile, Ambato, Quito and I currently live in Guayaquil. After having studied Architecture, Design and Social Communication, without achieving finish none, I follow my instinct and start with practices in Advertising, starting as a Production Assistant, Account Executive and finally as Art Director (AD), this is where I find my place in the world. I have worked for several brands
national and international, winning more than 160 Creative awards, including One Show, Clio, Grand Effie, as well as shortlist at Cannes and D&AD.

The desire to continue learning and growing professionally has led me to work in the two most important markets in Ecuador. I served as DA for 3 years, from there I was appointed Director Creative (DC) at Mccann Erickson and Creative General Director (DGC) at Maruri Gray Quito.

After a couple of years he came to Ogilvy Ecuador, where during my first year of management he achieved that the agency occupied second place in Creativity, remaining among the three most creative agencies in the medium. This brings me to the position of DGC and being invited to be part of the Creative Council of Ogilvy Latin America. In 2020 the office of
Guayaquil occupied the third position in Latin America and the position seventeen at the World level in Cadre, which from my point of view is one of the most important recognitions in my career. This same year I was named among the best 50 creatives in Latin America according to Ojo.

I love art, photography and cooking, that's why together with my wife Casa Roja we created a line of artisanal, handmade preserves, with more than 20 products. We currently have 7 products in different Delis in four cities in Ecuador.

I am a proactive, entrepreneurial and innovative person, achieving Obsess with ideas. I faithfully believe in teamwork and establishing work models that help agencies and their members are more productive, efficient and effective.