Rodger Beekman Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
It is always an honour to be invited for a jury. Being a jury member is inspiring, because you see work from all over the world. And it gives a good “state of the union” feeling about creativity.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
Images and videos created with the usage or AI. This should be an individual category, to celebrate the new craft is requires.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
UK, USA, Brazil, UAE is coming hard. Europe is a bit lagging behind.
What trends or cultural shifts do you think will define the most impactful creative work this year?
We are facing an interesting period. Where gender and sexual preference has become a very “heavy” topic. And this has many different cultural layers.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
Set a good premise for your work in your case study. Lead the audience towards the value of your creative solution.
Which creative minds are inspiring you the most right now?
Anyway who dares to experiment, and creates creative work that sparks emotion. Sets new standards.
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