Pedro has over 30 years of sales and marketing experience in both the US and International markets. Along the way, Pedro has been involved in International startups, worked for multi-national agency holding companies and directed sales and marketing teams across two continents. Pedro’s unique qualifications bring a breadth of strategic insights and a well-disciplined marketing approach to marketing initiatives for a vast array of clients. He spent 10 years as CSO at Eventus the leading multicultural experiential agency in the country. Prior to that, he spent 5 years at Coral Gables based, Accentmarketing as Vice President of Strategic Brand Extensions, where he played an integral role in the development and implementation of strategic marketing programs for many of the agency’s clients including General Motors, Chevrolet, Nextel, Farmers Insurance and the U.S. Navy. Additionally, Pedro has been instrumental in developing sports and entertainment related platforms, partnering with leading entities such as Major League Baseball as well as working with major recording artists and celebrated authors world-wide.