Kelly started out in comedy & theatre production, talent management and TV before trading that all in to join the advertising world where she now focuses on PR, Marketing and New Business. Her experience has included leading the PR launch of a global National Geographic series, launching a disruptor brand, and producing the award-winning Loved Lived Here campaign for Pride at Proximity London and the equally recognised Stay Down campaigns at Creature. Nowadays, she’s responsible for ensuring that Creature roars louder than ever before.