About me
I’m a Brazilian-Italian strategist who believes brands should make people’s lives better.
I have international experience and projects across the globe, but especially in the Americas & Europe.
I'm currently working as Head of Marketing for OLIVER Latin America, and an independent consultant for brands like Facebook/WhatsApp and Paramount.
I've worked in the games & eSport industry in the biggest independent Free Fire tournament in the world as Head of Creative Strategy and Brand Partnership. Also, I help Women Win as a Brazilian Advisor for Gender Justice in gaming and eSports.
I've led projects in the music industry for Universal Music UK, Warner Music, Circoloco, Martin Solveig, Jonas Blue, Steve Angello, Nervo, Faithless and many other household names.
I've collaborated with top Ad Agencies such as Havas, /TBWA, Cheil, Leo Burnett, and JWT [Portugal].
As well as, with media companies like BBC, MTV, Food Network, AMC Networks, and Pluto TV.
by the way, I got some awards and recognition throughout the journey above, such as 1 Cannes Lions, 1 Wave Festival LATAM, 1 Shorty Award, 7 CLIO, 1 Anthem Award and 1 TikTok Award.
Talent you might be interested in
Positions
Creative & Strategy Director
I help brands decode, navigate and explore the gaming world to its full potential and excellence. I work as a creative and strategy advisor, elaborating high-concept ideas that bring the best out of our clients territory and the gaming universe. Some local and global brands such as Uber Eats Mexico, Estacio University (Education), Localiza (car rental) among others are happy and loyal clients of our work.
Independent Consultant
Clients: ViacomCBS, Paramount, MTV, Pluto.TV, Comedy Central, Facebook/WhatsApp [USA], Lojas Renner, Leo Burnett WorldwideClients: ViacomCBS, Paramount, MTV, Pluto.TV, Comedy Central, Facebook/WhatsApp [USA], Lojas Renner, Leo Burnett Worldwide
Head of Creative Strategy & Brand Partnership
> Over R$ 2M in new business in just 6 months
> The 2nd biggest sponsorship project to date worth R$400K
> Sold the first arena naming rights sponsorship
> Supported NFA's expansion for Latin America through GTM campaigns
Head of Strategy
> Won over 15 new accounts including artists, record labels and brands.
> Conceptualised a digital campaign to support Faithless 2.0 album release to reach the Top 1 Billboard charts in the UK for
> Jack Eye Jones's album campaign reached the Top 3 on the iTunes Dance Music charts in the UK.
> BMC Planet Dance in Mallorca, Spain reached the top 10 Clubs in the world on DJ Mag
> Placed over +100 tracks in the top 10 charts on Beatport • through GTM campaigns
> Won the company's first Advertising Award
> Led from insight to promotion, Circoloco's Radio ranked top 20th on iTunes in Spain and UK, and featured in 50+ countries
> Created a 360 campaign for France's biggest electronic festival, reaching +8M people with no media spend, resulting in the fastest-selling event in history.
Brand Partnership
Innovation & Strategy Consultant
Strategy & Social Media Supervisor
Collaborated with other areas and managers to develop integrated solutions and expand the agency's services provided to clients.
Clients: Pirelli, PSA Peugeot-Citroën, Danone, KLM, Diageo, BBC, Ericsson
ACHIEVEMENTS:
- Won Bronze at Wave Festival 2013
- Over +3 new digital accounts during the period including Pegeout.
- Speaker at prestigious universities in Brazil such as ESPM, Cásper Líbero, among others.
- Speaker at the international event Social Media Week about trends.
- Peugeot RCZ campaign won the best digital case of the IAB Brazil.
