Digitally savvy and analytically-minded Senior Marketing and PR specialist with 9+ years of experience leading high-impact campaigns that drive significant ROI and nurture brand awareness.
Abayomi Ojo is the Director of Strategic Growth at WhirlSpot Media, a leading Pan-African PR agency. With over a decade of senior marketing experience, Abayomi has excelled in growth-oriented roles and consulting positions, providing expert advisory services to both pan-African and international brands.
His portfolio includes collaborations with notable organizations such as Sleeper Sports App, SHAREit Group, Gullit Group, BuuPass, Gebeya, WorkPay, Reliance Health, and AZA Finance. He specializes in developing effective go-to-market strategies for high-growth SaaS companies, leveraging his extensive digital and content marketing background.
Abayomi's career spans multiple industries, including finance, HR, technology, media, and advertising. His expertise encompasses market entry strategy, public relations campaigns, marketing strategy and planning, demand generation, sales and marketing alignment, and comprehensive digital strategies. He is passionate about equipping brands with the marketing insights necessary for success in the African market.
Abayomi holds a Master’s degree from the University of Lagos. He is currently a proud member of the GlobalCom PR Network, an association of 80 independent PR firms with a proven track record in their respective countries. He is united in a global network. Additionally, he served as a judge for the 2022 Care Awards by Act Responsible. His diverse experience includes participation in various high-profile projects, further solidifying his leadership in the PR and communications domain.