About me
Before I stumbled into advertising, I got my degree in Nursing and earned the license to practice. Unwilling to give up my nurse's cap completely but eager to put my penchant for stringing words together to good use, I decided to trade in my patient records for a stack of creative briefs.
I started as a Medical Copywriter at Publicis Healthcare Communications Group (G-House). From there, I moved to a digital health company called Moonrocks International before joining McCann Health Singapore's creative team. After four years with McCann Health, I accepted a seat on a rapidly ascending rocket that took me all the way to the moon, where I officially became a Moon Rabbit. After five years in Singapore, I decided to venture even further from home and joined Iris Germany where I am Senior Writer.
Healthcare, biotechnology, and pharma are my areas of expertise, having worked on many projects for big brands such as Roche, J&J, Novartis, AstraZeneca, Alcon, GSK, and NGOs like Singapore Red Cross and Smile Asia.
I am insatiably curious, and I believe in punching above my weight. I am passionate about acquiring knowledge on new subjects with special interests in technology, behavioural science, neurodiversity, social issues, and authentic human experiences. I am happiest when working on projects that improve lives and spark positive change—through ads or something entirely different.