Alexandra is a transformational strategist & marketing expert focused on creating more meaningful connections and impactful business growth. Alexandra is a group director of the AKQA Amsterdam Studio’s Strategy teams across Business, Brand, and Experience Design strategy. Spanning a career of 18+ years Alexandra has scaled start-ups and scale-ups through strategic marketing foundations, and guided various Fortune 100 companies globally with a diverse approach to problem solving and (re)building foundations, brand campaigns, leading transformation and defining growth strategy for building better businesses for the future.