Pedro Alonso

Pedro Alonso

Copywriter at BETC Havas
São Paulo, Brazil

About me

Pedro holds a degree in Advertising Creation from Mackenzie
and was a student at DM9 up to the 9th semester.

In 2013, he kicked off his career as a creative intern at JWT. 

Since then, he has contributed his skills to renowned agencies
like Leo Burnett, Publicis, Grey, and Ogilvy.


With over a decade of experience, he currently
serves
as a Senior Copywriter at BETC HAVAS for Santander.

Throughout his career, Pedro has crafted campaigns for
various brands including Volvo, Pfizer, Heineken, Nescau, Play-Doh, and Dorflex.


Apart from winning several awards,
Pedro takes greater pride in the friendships he has cultivated along the way.

Positions

Copywriter
São Paulo, Brazil
November 2021 - Present (3 years 2 months)
Work for BMW, Mini Cooper, Nescau, PokerStars, Betfair, Pfizer, Dolce Gusto and Faculdade Anhanguera.
Senior Copywriter
São Paulo, Brazil
October 2023 - 2024 (3 months)
Work for Santander and Kwai.
Copywriter
São Paulo, Brazil
June 2018 - November 2021 (3 years 5 months)
Work for Volvo, Devassa, GSK, Itambé, Adria, Reclame Aqui, Universidade Zumbi dos Palmares and P&G.
Copywriter
São Paulo, Brazil
June 2016 - June 2018 (2 years)
Work for Dorflex, Nestlé, Habibs, Heineken and SBT.
Freelance Copywriter
São Paulo, Brazil
June 2015 - September 2015 (3 months)
Work for Fiat, Disney, Albert Einstein and Carrefour
Copywriter Intern
São Paulo, Brazil
April 2013 - March 2015 (1 year 11 months)
Work for Pernambucanas, Droga Raia, Drogasil, Royal Caribbean, Hotel Jatiúca, Branco Branco, Gapa and Kimberly-Clark.

Other professional activities

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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