Tori McHarg

Tori McHarg

Senior Marketing Manager EMEA at Edelman
London, United Kingdom

About me

I moved from a tiny Scottish island to London in 1995, and trained in Technical Theatre at Mountview Theatre School. Specialising in sound engineering, I found my professional feet by working in the music festivals team at PRS. From there, Print & Digital Media quickly became a fascination, and I spent the best part of 20 years working for leading international organisations such IPC Media/Time Inc and latterly, spending 8 years at Ascential Plc where I worked for Cannes Lions & WARC managing global holding company and network accounts. I joined Edelman as EMEA Marketing Manager, Case Studies & Awards in October 2021.

I'm passionate about championing creative excellence, hunting out the best work from the region, crafting case studies & films and advising teams on the best strategies for success.

In my spare time I'm found at Punk and Industrial gigs, love Creature Features and eager to make it to Monsterpalooza!

Positions

Senior Marketing Manager, Awards & Submissions EMEA
London, United Kingdom
2021 - Present (3 years 11 months)
Account Manager
ASCENTIAL EVENTS (EUROPE)
United Kingdom
2013 - 2021 (8 years)
Account Manager for WARC and previously Cannes Lions The Work & the Archive

• Manage a portfolio of enterprise level subscriptions to WARC along with a selection of Media Owners & Brands
• Manage a portfolio of clients across agencies, media owners & brands (Cannes Lions)
• Eagerly take on & Initiate projects to develop my product, business/industry knowledge and resolve operational issues to become more effective for our clients & business
• Commercial lead for Salesforce implementation & refinement projects (Cannes Lions)
• Commercial lead for product development (Cannes Lions Archive & The Work)
• Training & Coaching of Business Development Managers & Account Managers (Cannes Lions)
• Plan annual targets & Phasing, team forecasting, drive cash collection, drive renewal rates, organise data for engagement & marketing campaigns (Cannes Lions)
• Attend Cannes Lions on an annual basis to drive business & build client relationships, attend NYC Ad Week/ travel as needed for F2F meetings (Cannes Lions)

The Work | Cannes LionsThe Work | Cannes Lions
An online space for all Cannes-winning creativity. Each piece framed by the story of how it was briefed, created and delivered – and the results it achieved.An online space for all Cannes-winning creativity. Each piece framed by the story of how it was briefed, created and delivered – and the results it achieved.

Other professional activities

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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