Michael Schlenzig

Creative Director at Mindshare

Copenhagen, Denmark

My Latest Work

3 Birthday

3 The feeling of 3

About me

Danish multidisciplinary marketeer and creative director, with extensive experience (15+ years) in creating original and engaging advertising work, that cuts through the noise and makes companies worth talking about.

Co-creator of the internationally acclaimed, brand Mate Bike. Creating everything from market analysis to positioning to key story, name, logo, and execution of the two crowdfunding campaigns. The campaign went on to become one of the most crowdfunded campaigns in the world, raising over 150 million DKr.

I help brands achieve their true potential by employing a modern mindset and a clear creative direction while operating in the space between communication, technology, and culture - focusing on building mutually beneficial solutions that connect brands with people.

Sector Experience

Mobile Telephones & tablets

People I worked with

My Work

SEE ALL WORK

Beer Buddy Box Content

BRAND:

Beer Buddy

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Beer Buddy Logo

BRAND:: Beer Buddy

Positions

Creative Director

Mindshare Denmark

Copenhagen, Denmark

August 2022 - Present (2 years 4 months)

Creative Director

CO/PLUS

Copenhagen, Denmark

July 2019 - April 2022 (2 years 9 months)

Description
Work

During the period at CO/PLUS, we helped Arla enter the plant category with the launch of their plant drink JÖRD. We've put Norwegian back on the map and introduced the world to their mascot, Espen. And we have developed one of the tele communication industry's best-performing communication universes for 3. Among many other things.

My focus as a Creative Director has been to build a creative department that was sharper on our creative output and even better at hitting bulls eye the first time, which has resulted in even better work and even more long-term relationships with our customers - this has, among other things, been visible in the CO/PLUS yearly result - the best in the agency's 16-year history.

Co-Founder & Owner

Beer Buddy

Denmark

September 2015 - September 2019 (4 years)

Description

In February 2016, Beer Buddy was launched with a clear focus to bring great beers back on the tables. This is done with a subscription service that delivers craft beers from Danish microbreweries directly to the office every friday - simple and without hassle.

A new and ambitious initiative that with a mission to expand the knowledge and accessibility to the many small breweries that exist but are difficult to find, while at the same time remove a large part of the snobbery that surrounds the craft beer culture.

Creative Director

Sunrise A/S

København K, Denmark

February 2018 - July 2019 (1 year 5 months)

Co-Founder & Creative Director

Schlenzig x Jones

Denmark

May 2014 - February 2018 (3 years 9 months)

Description
Work

Two people. One agency. Senior enough to take the leading role and small enough to follow projects from start to finish. We believe that the people who are doing the work should also be those the customers talk to - from the first coffee to the final delivery.

SxJ helped build the internationally acclaimed, brand Mate Bike. Creating everything from market analysis to positioning to key story, name, logo, and execution of the two crowdfunding campaigns. The campaigns went on to become one of the most crowdfunded campaigns in the world, raising over 150 million DKr.