| Title | Bodyright (116s) |
| Brief | INSIGHTTrying to get unwanted images of yourself removed from the internet is almost impossible.But copyrighted materials (e.g company logos and licensed music tracks) are heavily protected, with legal penalties for misuse and swift removal of content by digital platforms.IDEACopyrighted materials currently have more rights than women do over their own bodies.So we launched “ⓑodyright”—a copyright symbol for the human body.The ⓑodyright symbol could be downloaded and added to images, allowing people to “ⓑodyright” themselves.The accompanying petition put pressure on tech companies and key decision-makers to make change. |
| Agency | Edelman |
| Campaign | Bodyright |
| Advertiser | United Nations Population Fund |
| Brand | UNFPA |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Editing Company | Final Cut |
| Colorization | Electric Theatre Collective |
| Sound | 750mph |
| Chief Creative Officer | M....as R...e Subscribers Only |
| Chief Creative Officer | S...an R...e Subscribers Only |
| Executive Creative Director | J...e Co....ll Subscribers Only |
| Creative Director | E..n C....ne Subscribers Only |
| Head of Production | L...e H....an Subscribers Only |
| Producer | J...ua Li....th Subscribers Only |
| Senior Vice President | L...en G..y Subscribers Only |
| Account Director | Fr.....ca Sa....rs Subscribers Only |
| Senior Account Manager | J...e P...er Subscribers Only |
| Strategy Director | K...n Ro....on Subscribers Only |
| Senior Media Executive | S...h Te.....an Subscribers Only |
| Account Executive | ..x T...n Subscribers Only |
| Project Director | E..a Za.....tz Subscribers Only |
| Project Director | J..y J....on Subscribers Only |
| Production Company | F....ds El....ic Subscribers Only |
| Director | G...f P....ns Subscribers Only |
| Director | Y...te P....os Subscribers Only |
| Executive Producer | B...ey R....rd Subscribers Only |
| Producer | D...se F....ll Subscribers Only |
| Producer | G...s N...an Subscribers Only |
| Director of Photography (DOP) | B....an M....ty Subscribers Only |
| Editor | C...re Mc.....al Subscribers Only |
| Colorist | M...n ..e Subscribers Only |
| Graphic Designer & Motion Artist | Y...te P....os Subscribers Only |
| Graphic Designer & Motion Artist | G...f P....ns Subscribers Only |
| Graphic Designer & Motion Artist | B....ey Fr....in Subscribers Only |
| Head of Production | M...in Cr.....ey Subscribers Only |
| Sound Supervision | M..k H....by Subscribers Only |
| Sound Designer | E...s Mc.....ay Subscribers Only |
| Music Supervision | T...ty B...w M...c Subscribers Only |
| Music Supervision | E...y Pr.....rd Subscribers Only |