Shmulik Kitainik

I was born in Israel and when I was 13 we went to Argentina, where I lived till I was 28 and came back to Israel... guess I just like to fly. Started my journey in the advertising world in Buenos Aires and I worked for several agencies and companies in different strategic and marketing roles. Since I came back to Israel in 2001, I have worked in Publicis, in a part of the agency that is dedicated to advertise to 3 major sectors in Israel: Orthodox Jews, Arabs and Russian Immigrants, it was an amazing experience to discover different cultures and insights just around the corner. In 17 years of experience I have worked in diverse strategy positions in: Grey, Euro RSCG, AZADV where I initiate the affiliation with Martin Lindstrom's Brand Sense Agency, becoming the first multisensory agency in Israel. Today I am the head of planning department, leading new business pitches as well as developing business strategy for our clients. During my career I won numerous accolades, including Cannes Chimera Challenge - Not only it's the first time any JWT agency wins this challenge it is also first ever for any Israeli agency to do so. I'm Married to Michal and have two beautiful kids, Yoav (8) and Shira (6), in additional I have three other passions; cooking, drawing caricatures and restoration vintage cars