Always thinking to the smartest integrated activations for Blue449 clients.
Objectives: find the smartest match between Ideas and Id's (data), amplifying brand's communications highlights thanks to the smartest idea and media mix (on and offline).
My role is to drive through the f Publicis Media practices driving client diversification : Social media /OS/Event/Cinema expertise (partnership/product placement).
In one word: make our clients be proud of their campaigns towards difference.
#DigitalMarketing #Communication #IMC
Industries experiences: luxury (Richemont), food (Ferrero) , fashion/apparel (La Redoute/Polo Ralph Lauren), automobile (Mercedes) and healthcare (Sanofi), Retail (Intersport, Monoprix), cosmetics/skincare (Clarins), Hospitality (HomeAway),
Giving courses about social media & e-reputation at ISC, Audencia & SupdePub.
Participating to several Agency studies about Content Marketing, Digital Trends.
Addicted to video games, TV, medias and soccer.