Creative Director with 34 years of life experience, 6 of them in Buenos Aires, working as a creative copywriter in three of the most important agencies in the country: FCB Buenos Aires, Leo Burnett and Ogilvy Argentina. Creating advertising and content campaigns for important regional brands such as: Jeep, Ram, Fiat, Miller Genuine Draft and Miller Lite, McDonald's, McCafé, Arcor, Samsung and Cencosud.
In 2017, back in my hometown (Lima), I was in charge of the regional launch of the Fandango brand, I've worked for brands such as Pilsen Callao, Scotiabank, Belcorp, Movistar, Kia, Papa John's, Usil, Tecsup, Cementos Pacasmayo and more.
In 2019, I was promoted to the position of Creative Director at Independencia agency, named by EFFIE LATAM as the third most effective independent agency in the region. And after spending a season at VMLY&R during 2021, today I work as creative director at the Boost Brand Accelerator where I work for clients such as: PUCP, Tabernero, AFP Habitat, Grupo PMP and more.