About me
Creative communicator with studies in communication, marketing, advertising and a business coaching certification has led me to stand out in the business of advertising for my creativity and management of the concept, positioning,
development and maintenance of brands for the last 15 years in the Bolivian market.
Languages
- English - Pro
- Spanish - Native
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
CEO
Guapa lab
Bolivia
January 2024 - Present (1 year)
As the CEO of Guapa, a cutting-edge advertising agency, I specialize in crafting immersive content and firsthand experiences that resonate deeply with audiences. My journey in the advertising world has been driven by a passion for storytelling and innovation, enabling brands to connect with their customers on a more personal and engaging level. At Guapa, we believe that advertising is not just about promoting products, but about creating memorable experiences that evoke emotions and drive meaningful interactions. With a keen eye for trends and a commitment to excellence, I lead my team to push the boundaries of creativity, ensuring that every campaign we launch not only captures attention but also leaves a lasting impact.
COO
Tourette agency
Bolivia
January 2019 - January 2024 (5 years)
As COO at Tourette Agency, I led the development of high-performing teams tailored for the local market, resulting in multiple international awards. My experience emphasized operational excellence, innovation, and a strategic approach to leadership, positioning us as industry leaders.
Education
Business and leadership coach
June 2017 - November 2017 (5 months)
Earning my certification as a Leadership and Business Coach from the John Maxwell Team equipped me with advanced coaching techniques and leadership strategies. This program deepened my understanding of effective leadership principles, team dynamics, and personal growth methodologies. It has empowered me to guide individuals and organizations towards achieving their full potential, fostering environments that promote innovation, collaboration, and sustained success. Through this certification, I've become adept at unlocking the leadership capabilities within others, driving positive change, and facilitating impactful business solutions.
Graphic design and visual communications
January 2006 - December 2009 (3 years 11 months)
In my Graphic Design and Visual Communication studies, I learned to effectively communicate messages through design, mastering principles, software, and storytelling. This education refined my technical skills and emphasized the significance of impactful visual storytelling and branding, shaping my approach to design.
Marketing and advertising
In my Advertising and Marketing studies, I gained insights into consumer behavior, strategic planning, and digital marketing techniques. This experience taught me how to craft compelling campaigns, analyze market trends, and leverage social media to engage audiences. The focus was on creating value for both brands and consumers, preparing me to navigate the evolving landscape of advertising and marketing effectively.
