| Title | The Ordinary Life Hearing Test |
| Brief | Many Thai people neglect hearing checks, leading to a growing epidemic of hearing loss, even among younger generations. To address this, the Foundation for the Deaf partnered with over 30 popular Thai content creators for 'The Ordinary Life Hearing Test,' turning everyday content into simple hearing tests. These videos help viewers detect early signs of hearing loss in the critical 2,000-4,000 Hz range. If viewers struggle to hear sounds in this range, it could indicate an early sign of hearing loss. With no budget, the campaign earned 30 million organic views, effectively providing hearing tests to 30 million people and resulting in a 132% increase in audiology appointments. |
| Agency | CJ/Worx |
| Campaign | The Ordinary Life Hearing Test |
| Advertiser | The Foundation for the Deaf |
| Brand | The Foundation for the Deaf |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Chairman | Sa....th Sa......kom Subscribers Only |
| Founder | Sa....th Sa......kom Subscribers Only |
| Executive Creative Director | Vu.....ai Cho......uan Subscribers Only |
| Executive Creative Director | Ch.....rn Nu.....ng Subscribers Only |
| Copywriter | P....sa W....uk Subscribers Only |
| Copywriter | Vu.....ai Cho......uan Subscribers Only |
| Art Director | Um....ee Vit......dit Subscribers Only |
| Art Director | Ch.....rn Nu.....ng Subscribers Only |
| Art Director | Sa....th Sa......kom Subscribers Only |
| Agency Producer | Sa....at Chal..........orach Subscribers Only |
| Animation/3D | Se.....ap So......lai Subscribers Only |
| Account Director | Pa.....nun Dee.......hot Subscribers Only |
| Editor | Pa....th L...ud Subscribers Only |