Erica Igue

Erica Igue

Creative Director • Copywriter at Freelancer
Madrid, Spain

About me

Erica Igue is a Brazilian/Spanish senior copywriter who had fun at the world's biggest advertising agencies, such as AKQA, R/GA, McCann, MullenLowe, VMLY&R Miami, VCCP Spain, Tracylocke, SOKO, Suno United Creators, Mutato, and more.
A podcast addict and host at KikaCast, Erica is a native digital creative. She created digital content and integrated campaigns for brands like Netflix, Google, Skol, 99, Amazon Echo, Amazon Prime Vídeo, Samsung, MasterCard, Beats, Dell, and Hershey's.
An award-winning creative, she's proud and lucky to pick up some excellent prizes, including Cannes Lions, El Ojo de Iberoamerica, CCSP, and Wave Awards.
Invited to spread her words to those who are up to learning advertising and campaign techniques, Erica has a copywriting course and one presentation course on Domestika, the world’s biggest creative platform.
Currently working as a freelancer for Netflix and other streaming platforms, she lives in Madrid, and she works anywhere.

Languages
  • Portuguese - Native
  • English - Pro
  • Spanish - Pro
  • Japanese - Basic

Positions

Creative Director & Copywriter | Netflix
Boys Do Cry
Brazil
2021 - Present (3 years 11 months)
Senior Copywriter
London, United Kingdom
2023 (1 year)
Senior Copywriter
Alice
Brazil
October 2020 - October 2023 (3 years)
Senior Copywriter
Madrid, Spain
September 2022 - November 2022 (2 months)
Senior Copywriter
VML Miami
Miami, United States
December 2021 - April 2022 (4 months)
Senior Copywriter
São Paulo, Brazil
2019 - 2020 (1 year)
Senior Copywriter
São Paulo, Brazil
2018 - December 2019 (1 year 11 months)
Senior Copywriter
São Paulo, Brazil
2019 - September 2019 (8 months)
Creative Director
São Paulo, Brazil
2018 (1 year)

Other professional activities

Domestika

Teaching Presentation Techniques: From Slide to Speech
April 2023 - Present (1 year 8 months)

Domestika

Teaching Copywriting: Principles of Writing for Advertising
September 2020 - Present (4 years 3 months)

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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