| Title | Nest Virtual Stage |
| Brief | Social distancing has basically put an end to live events and stars connected with their fans in the only possible way, through a screen. But nothing stood the comparison with actual live events.So Google decided to break the distance barrier without breaking the rules with Nest Virtual Stage: an immersive music experience based on the interaction between a YouTube Video and Google Nest Audio smart speaker.A special YouTube video featuring acclaimed rap icon Ghali was promoted as an actual concert. While the artist performed on stage and changed the setting and the soundscape around him by interacting with Google Assistant, the same happened in the homes of fans watching the video. Google Nest Audio put the home environment in sync with the on-stage atmosphere through smart lights and sound effects, letting fans experience the concert as if they were a few steps away from the stage. |
| Agency |
AKQA
|
| Campaign |
Nest Virtual Stage
|
| Advertiser |
Google
|
| Brand |
Google Nest Audio
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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