Inma Rodríguez-Ardura, PhD

Dr. Inma Rodríguez-Ardura is Full Professor of Marketing and the Director of the Digital Business Research Group at the Universitat Oberta de Catalunya (Open University of Catalonia). She is highly regarded for her research in digital marketing and the connected consumer and has published scores of scientific articles and books in the field. She is is also Co-Editor of the Journal of Theoretical and Applied Electronic Commerce Research and Associate Editor of Behaviour & Information Technology.

Dr. Rodríguez-Ardura has served as a Visiting Fellow at the University of Oxford, as a Visiting Professor at Babson College, Boston; and as a part-time lecturer at the Miami Herbert Business School; and she has taught many master’s courses and seminars at other universities. At the Universitat Oberta de Catalunya, she has been Director of the Bachelor's Programme in Marketing, Director of the Master's Programme in Marketing Management, and Director of the Doctoral Programme in Information and Knowledge Society.