I started my career in advertising in 2007, as an Intern Copywriter in Leo Burnett.
Funny enough, I never got a driving licence but I worked mainly for automotive brands like Volkswagen, Audi, MINI and BMW, for several years.
After a long and pleasant journey through some of the biggest agencies in Italy – such as DDB, Young&Rubicam, Lowe, Bcube - in 2015 I made my comeback to Leo Burnett.
Firstly as Head of Copy and since 2017 as Creative Director, I managed the creative teams working for Alitalia, Samsung, ALDI, Sottilette [Mondelēz] and McDonald’s - winning a few awards along the way.
In March 2021 I joined VMLY&R Italy.