As Conill’s VP Media Director, Diana helps ensure that clients are reaching the right audience on the right platform at the right time. She began her career at Univision more than 20 years ago, working closely with many of the pioneers in the U.S. Hispanic market. Univision gave her the opportunity to work in sales across a number of media platforms, from network TV to Univision.com—launching the latter as one of the industry’s first Hispanic players in the digital space.
With a successful sales career under her belt, Diana turned to agency life, helping Conill grow and develop its digital business in the U.S. Hispanic market with major global brands like Toyota. Then she shifted gears again, making big improvements in Microsoft’s Hispanic business over a three-year period before returning to Conill in her current role.
Above all, Diana loves a challenge.Her rare combination of deep sales experience plus deep agency experience gives her a unique perspective on media strategy, and she’s gained considerable insight during her years as a pioneer and evangelist for cable and digital in the Hispanic market. She has a startup mindset, and she thrives on growing a business from the ground up. In her personal time, she’s an avid equestrian and a self-described “health nut.”