Since 2007 I have worked in advertising, first I worked as a copywriter for DDB Colombia, then as a Creative Director for DDB Colombia, Creative Director at Young & Rubicam Colombia, Associate Creative Director in DDB Latina Puerto Rico, Creative Director at Young & Rubicam Madrid, and I am Currently Associate Creative Director at Goodby Silverstein & Partners. Throughout my career, I have worked for major brands such as Coca-Cola, Pepsi, Adobe, Comcast, Doritos, Clorox, Unilever, SABMiller, Fiat, Alfa Romeo, Adidas, Energizer, Honda, Military Forces of Colombia, Goodyear, Texaco, Opel, and Telefónica. My work has been awarded in Cannes, Clio, LIA, D&AD, New York Festival, Webby Awards, One Show, Fiap, Ojo de Iberoamérica, El Sol, El Dorado, Antigua, Young Lions Colombia, and my work also has been published in Archive Magazine. I'm a finalist for Ad Age’s Creative of Year in the A-List 2020.