Why did you think it was important to join the PHNX jury?
I think the network between professionals is essencial for the future of advertising, been here meanings be part of team of people that I admire and friends that one day I had chance to work.
What impact do you think the event might have on the industry?
I think this make the industry less competitive and more friendly, we need help each other and create a peacefully environment between us.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
Awesome. I believe everyone in this world can bring value to our industry. Advertising must to have different point of view to evolute.
What will you be looking for when you start judging the entries?
I will look for magnificent and stunning ideas, work that make me feel proud about work in advertising.
What lasting impact might the current crisis have on creative work?
I think things will be much better for now, we will have more freedom to create whatever you want, in a park, in a trip or in your balcony.