Deco Artilheiro Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
For the past 5 years I've worked as a creative for an in-house. Being part of the client was an amazing opportunity to learn the importance of the business. And specially how creativity can improve the numbers. It's not the idea for the idea, but a bigger picture where a creative campaign can really push your brand/business further.
What impact do you think the event might have on the industry?
More than just shining awards, advertising festivals are trendsetters. They show to us what are the best and most creative ideas being created around the globe. And inspire us all.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
It is an amazing initiative. Creativity is not something that only ad agencies have. It is good to see the opinion of creatives from other areas.
What will you be looking for when you start judging the entries?
For great ideas with the power of changing our industry.
What lasting impact might the current crisis have on creative work?
The importance of digital.
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