Lanvier Baptistin Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I'm a young creative and strategist, founder of Lanvier & Lefloch advertising agency.
What word would you best use to describe your office’s culture? Give us an example
Humanism: it's all about pleasure doing work, listening to problems and solving them. Politely, with a touch of humor.
If you were stranded on a desert island and could only use one app., which app would it be?
Twitter: spending some poetry and punchlines.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Lanvier Baptistin:
- 1 J'enlève le haut - Avenir (CLM/BBDO)
- 2 Destinations in words - EasyJet (Buzzman)
- 3 Le biscuit si long qu'on en voit pas le bout... Ah, si. - Mikado (Jésus & Gabriel)
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I do not see the creative value about this campaign. Getting involved in product is one thing, but doest it make us efficient to make the creative twist after?
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