Rocío Fueyo

Rocío Fueyo

Head of campaigns EMEA at JLL
Madrid, Spain

About me

I have +20 years of experience in the advertising industry as art director and creative director as well as in branding and graphic design. Now addinng to my skills the strategic planning, I shifted into Marketing where I continue pushing creativity and ideas on a daily basis.

Sector Experience

Positions

Creative
Madrid, Spain
August 2019 - Present (5 years 4 months)
Head of Advertising
The Creative Union
Qatar
2016 - 2019 (3 years)
Branding and advertising boutique agency. Clients: Qatar Museums Authority, Qatar Post, Evergreen Organics, Niya Yoga, Salam Beauty.
Associate Creative Director
Ogilvy & Mather
Qatar
2013 - 2016 (3 years)
Clients: Qatar Tourism Authority, Coca Cola, International Bank of Qatar, Qatar Islamic Bank, Qatar Motor Show, Supreme Committee (2022 World Cup), Salam, Qatar University, Msheireb, Education above all.

• Helping clients to reach their communication goals through concepts based on strong strategies.
• Advising and guiding creatives on how to grow and expand their creativity to become more competitive as a team and individuals.
Creative director
Doha, Qatar
2012 - 2013 (1 year)
Clients: Qatar National Bank, Qatar Foundation, HBKU, Aspire Zone, Qatar Olympic Committee, Katara Hospitality, Qatargas.

• Integrated advertising campaigns.
• Team leadership.
• Regional collaboration.
Creative consultant: Advertising, design, MK
Freelance
Spain
2009 - 2012 (3 years)
Integrated campaigns, art direction, design and social media for advertising agencies and direct clients: Vitrubio Leo Burnet, MTV, ING, Chesterfield, Atrapaunleon, Ministerio de Energía, El Corte Inglés, Caser Seguros.
Creative/Senior Art Director
Madrid, Spain
2004 - 2008 (4 years)
Integrated campaings for: MTV, Fnac, Fib Heineken, Kia, Cuatro.
Creative/Senior Art Director
Bassat Ogilvy
Barcelona, Spain
2000 - 2003 (3 years)
Integrated Campaings for Ford, Fanta, Banco Santander, ABC, Terra.
Creative/Art Director
Barcelona, Spain
1999 - 2000 (1 year)
Integrated campaings for: Suzuki, Sanita Bupa, Vía Digital.
Creative/Art Director
Madrid, Spain
1998 - 1999 (1 year)
Integrated campaings for: Habana Club, Telefónica, Banesto.
Creative/Art Director
BBDP Mancebo Kaye
Spain
1997 - 1998 (1 year)
Advertising campaings for: Michelin, Juguetes Mediterráneo, + Música.
Creative/Art Director
Madrid, Spain
1996 - 1997 (1 year)
Advertising campaings for: BMW, Telefónica, Movistar

Education

Degree in Communication Sciences en Advertising and PR

Degree Name

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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