> Management des équipes créatives et stratégiques
> Relations commerciales (prospects et clients) autour des prestations de branding
> Production et supervision de reco, d’études marketing, d’identités et de stratégies des marques
> Supervision de la production des supports graphiques
> Production de contenus
> Gestion des équipes stratégiques et créatives
> Animation des comptes social média de la marque : création et gestion du planning éditorial
> Liaison avec les différents services internes pour collecter les informations nécessaires à la publication de contenu
> Reporting
> Gestion des campagnes de sponsorisation des contenus
In charge of content strategies related to product & brand campaigns for the Heartbeat Sports category (basket-ball, rugby, handball, volley-ball) with a specific focus on the French territory and its capital, Paris.
Leading social practice for Nike France (Football, Running, Nike Training Club, Nike+ FuelBand SE).
- Worked on the launches of the FFF Home & Away kits on social and drove social engagement for the brand with its community.
- Collaborated with client on the 4-week training programme leading to Nike's first 10K for Women, We Own The Night
- Conceptualise, along creative teams, the launch plan for the Nike+ FuelBand SE in Paris.
- Liaise and brief agency teams & resources to meet client's briefs
- Supervise a team of 3 people
AKQA Paris' Social Lead
Coordinating agencies' resources for the Nike account : strategic planning, project management & delivery, creative teams, social media
Inputting brand strategy and execution on the French territory, with a strong focus on Paris.
Worked across all categories : from football teams' kit launches to the execution of the first women-only 10km race in the streets of Paris.
In charge of elaborating social media and e-PR strategies for the agency's clients and prospects.
Clients : Perrier, AXE, SFR, Durex Arabia, 1664, Tipp-Ex
=> Launched various and successful campaigns across the world :
- Tipp-Ex 2/The Hunter & Bear's 2012 Birthday Party : most viral video in France and the UK on its launch day ; 2 Bronze Cyber Lions in Cannes 2012
- Durex/SOS Condoms : 1st ever condom delivery service in Dubaï
- MTV/Gif Me More Party : the first multi-POV digital experience featuring Californian hip-hop act, Death Grips
- Durex/Power of Imagination (viral videos in the Middle East): 3.5m views with a 25% CTR
- AXE/Anarchy Impact (web film) : 3m views on YouTube
- AXE/Apollo : ePR & social media launch in France