About me
As an integrated marketing executive who thrives at the intersection of data, creativity and technology, I've led teams to solve big business and brand problems from both the marketing agency and the strategy consultancy sides of the world.
I've built strong relationships with C-level clients and boards across industries, for whom I help conceive and operationalize strategies that drive measurable customer acquisition and retention and enhance brand love.
I'm a strategic leader, mixing left- and right-brain thinking to find patterns that bridge the rational and the imaginative.
I'm an operational leader, leveraging my ability to integrate and organize the many skill sets and capabilities necessary in today's marketing world in an efficient way.
I'm a talent leader, by both example and through management, mentorship and active sponsorship.
I'm also passionate about the startup space, having been an equity advisor to startups and accelerator programs, and am always interested in collaborating on new ideas.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Managing Director, New York
New York, United States
November 2019 - Present (5 years 2 months)
Prophet is a digitally-led consultancy that helps our clients find better ways to grow, by creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force.As a Partner and a leader in Prophet's Marketing and Sales practice, I partnered with executives at global blue chip companies and led consultant teams to fundamentally shift our clients' businesses toward customer-centricity -- creating tech-savvy and insights-rich marketing organizations that can continuously drive growth.Served as a senior advisor to the Women's Leadership initiative, coached and mentored junior talent, and received Prophet's global "Rookie of the Year" award.
Executive Strategy Director, Head of Customer Engagement capability
Ogilvy & Mather
United States
April 2017 - November 2018 (1 year 7 months)
Shaped the Customer Engagement & Commerce Capability for Ogilvy USA. Led the 45+ person team of Engagement Strategists who focus on customer-centric, data-inspired creativity to acquire and retain customers and enhance brand love. Ran general strategy and managed all cross-discipline strategists for a ~$40m portfolio of clients for Ogilvy USA in partnership with Group Creative Leads. Spearheaded integrated marketing and growth strategy for Showtime Networks, Inc.'s direct-to-consumer streaming service. Was heavily involved in new business and consulting for clients across the Ogilvy network.
Senior Director, Engagement Strategy
O
New York, United States
October 2015 - April 2017 (1 year 6 months)
Led teams across Ogilvy disciplines (e.g. OgilvyOne, O&M Advertising, OgilvyRED, Neo, etc.) to launch, grow and evolve Showtime Networks Inc.'s direct-to-consumer streaming service. Architected the entire acquisition, retention and overall marketing communications process, from business ambition and analysis, to customer segmentation, prioritization and personalization, to creative inspiration and experience design, to hyper-precise digital media targeting and optimization. Partnered with account management colleagues to deeply understand our clients and their businesses and act as a strategic consultant to them, identifying paths for mutually beneficial growth. Served as strategy lead for new business pitches. Helped shape emerging overall agency evolution conversations. Hired, managed, mentored and sponsored talent.
Director, Engagement Strategy
O
New York, United States
November 2013 - October 2015 (1 year 11 months)
Integrated strategic lead for some of OgilvyOne's best clients (Citizens Bank, IKEA, Coke Zero, American Express), which entailed building and operationalizing data-driven, creative ideas that serve to acquire customers and enhance brand love. Specialized in quantitative, qualitative and non-traditional research and insight-gathering, strategic planning, engagement planning and creative partnership through execution. Focused on digital and social platforms' emerging capabilities.Directly or indirectly managed ~10 people and contributed to overall growth of our 40-person team. Regularly integrated with cross-agency disciplines to identify and capture organic business growth opportunities or serve as strategic lead on new business pitches. Hired, mentored and championed rising talent. Continued to serve as co-lead of Ogilvy New York's 400+ member Women's Leadership Professional Network.
Associate Director, Marketing Strategy
O
New York, United States
October 2011 - November 2013 (2 years 1 month)
Led a global strategy team that served the agency’s largest client (IBM), overseeing the design, development, execution and measurement of high-performing awareness and demand generation campaigns. Leveraged expertise in customer segmentation and targeting, user behavior and market analyses, digital and social media strategy, test-and-learn tactics and integrated communications planning to guide programs. Managed a team of direct reports, fostering their growth and professional development. Revitalized and served as co-lead of Ogilvy New York's 400+ member Women's Leadership Professional Network.
Consultant
Bain & Company
United Kingdom
December 2009 - October 2011 (1 year 10 months)
Led workstreams on corporate strategy, business development and organizational change cases for multinational corporations in industries ranging from media to consumer goods to financial services. Structured and conducted in-depth analyses, provided strategic recommendations based on insights and managed client and team relationships. Assumed a leadership role in recruiting and training new talent.
Strategy and Marketing Associate, GreeNYC
NYC Mayor's Office of Long-Term Planning and Sustainability
United States
September 2009 - November 2009 (2 months)
Post-MBA and pre-Bain start date, worked with Director of GreeNYC, the public outreach/marketing arm of PlaNYC, on the program's strategic direction and its upcoming research projects and marketing campaigns. PlaNYC is New York City's innovative economic development and sustainability plan to make New York a greener, greater city.
Digital Business Development Analyst (MBA independent study)
EMI Music
United States
September 2008 - May 2009 (8 months)
Assisted Global Head of Digital Strategy with major digital deal analysis, focusing on potential revenue opportunities, cannibalization risks, consumer behavior and competitive responses. Developed pricing strategies and recommendations based on proprietary research.
Senior Account Executive
Ruder Finn, Inc.
United States
June 2003 - June 2007 (4 years)
Led cross-functional teams to craft strategic corporate reputation campaigns for multinational companies, focusing on corporate advertising, investor relations, media outreach, employee communications and events management. Managed $15m budget and led annual proprietary market research and results study for agency's largest client. Mentored and managed junior employees. Developed new business pitches with agency leadership.Assistant Account Executive (2003-2004); Account Executive (2005-2006); Senior Account Executive (2006-2007).
Education
MBA
2007 - 2009 (2 years)
Affiliations: Marketing Association at Columbia, Management Consulting Association, Hospitality Club, Wine Society, Media Management Association, Green Business Club, Columbia Women in Business.
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