About me
After 25 years working in commercial television at ITV, the last 5 of which as Planning Director, Simon launched Electric Glue in 2014 with Kevin and Nick. The catalyst was the Yeo Valley rapping farmers campaign, brokered as a direct partnership between the broadcaster, the client and the creative agency, BBH, without a media agency in sight. As a marriage between creativity and media, this campaign set the foundations for Electric Glue's ethos today, "The power of media to make ideas powerful".
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
CMO
Stratus Data Logic Ltd
United Kingdom
2013 - Present (12 years)
Stratus Data Logic has launched "Monsuno Battle” mobile app, the first in a number of games based on the globally popular TV and Toy range "Monsuno”. The app will be supported by a large promotional campaign including a new website and SDL have worked closely with partner agency Gravity Road to develop the campaign and site.
As the official digital gaming partner, SDL are working with the brand’s partners, Fremantle, JAKKS Pacific, Dentsu and Topps to deliver high quality, fun and engaging games as they ramp up to begin development of a Virtual World for the brand in 2014.
As the official digital gaming partner, SDL are working with the brand’s partners, Fremantle, JAKKS Pacific, Dentsu and Topps to deliver high quality, fun and engaging games as they ramp up to begin development of a Virtual World for the brand in 2014.
Joint Managing Director
Getmemedia
United Kingdom
2012 - 2013 (1 year)
Matching great talent to great brands
John Noel / Running Bare Productions
United Kingdom
2011 - 2012 (1 year)
Running Bare is a Production company within the John Noel talent agency. Together they combine relevant on-screen talent with the creation of long form and short form television and advertising content. With production expertise and studio facilities in-house, Running Bare and John Noel are uniquely placed to deliver bespoke, talent led content, tailored to specific advertiser requirements. This 'Matching Talent to Brands' initiative lends itself to all forms of advertising content from broadcast commercials, digital short films, advertiser funded programming and so much more.
Just So Communications Ltd
Director
Company NameJust So Communications Ltd
Dates EmployedMar 2011 – Jul 2012
Employment Duration1 yr 5 mos
Developing and integrating new ideas for advertisers.
Working with interesting people on a variety of interesting projects that deliver bespoke marketing communication solutions, using the contacts and knowledge gained whilst working for 25 years on the media owner side and partnering with advertisers and their advertising agencies. Currently, the projects extend across television, movies, music and online and range from developing celebrity led advertising content to delivering ideas that can provide IP ownership for brands.
Just So Communications Ltd
Director
Company NameJust So Communications Ltd
Dates EmployedMar 2011 – Jul 2012
Employment Duration1 yr 5 mos
Developing and integrating new ideas for advertisers.
Working with interesting people on a variety of interesting projects that deliver bespoke marketing communication solutions, using the contacts and knowledge gained whilst working for 25 years on the media owner side and partnering with advertisers and their advertising agencies. Currently, the projects extend across television, movies, music and online and range from developing celebrity led advertising content to delivering ideas that can provide IP ownership for brands.
