While sketching and drawing was his favorite past-time, for some reason unknown to himself, Durga managed to find a seat for himself in Utkal University for a course which was called Integrated MCA. While he knew he was in the wrong place, but had no clear idea of where to go from there.
Adventurously, when he figured out that he can't perform as 'the good boy' anymore and accepted that he was a rebel by birth, he dropped out from the university after a year. Spent another year and half learning 2D and 3D animation, character creation, etc at Bangalore. Although he fared well he didn't quite understand how to express his ideas into the world.
Pursued further education at Chennai and after 3 years with a Bachelors in Digital Media(Hons) VFX, he could see a light of hope in Advertising. He straight away knew that this is what he was looking for. An industry where ideas have the power to change the way people think. He started as a Visualizer at Leverage Advertising to Art Director at Lowe Lintas then Art Director at J.Walter Thompson and now Creative Consultant at McCann Worldgroup, he has always been a fast learner with ideas that preceded him.