Daniela González de la Vega

Daniela González de la Vega (Daniela Gonzalez)

Managing Director at Euphoria Creative
Mexico City , Mexico

About me

Passionate about shaping successful brands' social media presence in the ever-evolving landscape, I bring over 14 years of invaluable experience in Marketing and Brand Strategy, with a specialized focus on Social Media.

Throughout my career, I have consistently excelled in developing strategic thinking and brand-building within the digital sphere. This drive is rooted in my profound appreciation for the profound impact that digital marketing and social media have on culture and society.

My professional journey began as a Digital Marketer and Content Strategist, serving at distinguished organizations such as Publicis Groupe, Dentsu, and Media.Monks @ S4 Capital. Within these roles, I spearheaded transformative projects for some of the world's most renowned global brands, including Spotify, Netflix, Meta, Amazon, Google, YouTube, TikTok, Shopify, HP, Nintendo, Booking, Mattel, KFC, Telemundo, BMW Group, Gucci, Swarovski, Cemex, Essity, Diageo, AB InBev, Heineken, Unilever, Mondelez, Nestlé, P&G, Citi, Avon, and Femexfut, among others.

My unwavering commitment lies in crafting value-driven strategies that benefit both users and brands, whether within the B2C or B2B realms. I possess an in-depth understanding of various industry sectors, ranging from entertainment and technology to consumer goods and finance.

Within Mexico, I actively contribute to the industry's growth and inclusivity. My involvement includes serving on the Creative Circle of Mexico board, where my focus is on driving digital integration, equity, and inclusion. I've also had the privilege of participating as a Jury member for esteemed institutions such as Creative Circle of Mexico, IAB, and TikTok For Business.

Currently, I am the managing director of Euphoria Creative in Mexico, where I am committed to pushing the boundaries of creativity and innovation.

I welcome the opportunity to connect with like-minded professionals and embark on an exciting journey together ?

Languages
  • English - Pro
  • Spanish - Native
  • Portuguese - Basic
Sector Experience

Positions

Global Head of Social Media Strategy
Cuauhtémoc, Mexico
August 2021 - Present (3 years 6 months)
Leader of the Social Media Strategic Hub & e2e social media strategy within Social.Monks on a global scale.

I'm responsible for the social strategy thinking for new businesses and our key partners to create social strong brands and develop our digital strategic leadership, guiding and training social teams in our offices in the Americas, Europe, and Asia.
Vocal responsable de Digital, Equidad e Inclusión.
Círculo Creativo de México
Mexico
January 2020 - Present (5 years 1 month)
Representative on Equity and inclusion issues that we will cover within the Creative Circle of Mexico during 2021.
Global Head of Client
DF Mexico, Mexico
May 2019 - April 2021 (1 year 11 months)
Strategic lead for Spotify as a partner of Circus, managing a high-performance +17 people team across 5 countries dedicated to developing digital and social communication for the brand.

I oversee the strategy and creative work done for Spotify, design, and manage social strategy and execution.
Regional Head of Social Media, Latam
DF Mexico, Mexico
August 2017 - May 2019 (1 year 9 months)
Working across the Circus group, I provide multi-platform digital content solutions and strategies for our clients, covering all sectors and channels. Local and regional projects (Spotify, Uber, Quibi, HP, Nintendo, Warner Bros., Barcel, Telemundo, Avon, FedEx, eBay & new business).

Main responsibilities: Social Media regional team direction, and strategic planning for Digital and Social Media projects, team recruitment, and training.
Group Account Digital Director
México City, Mexico
2016 - 2017 (1 year)
Responsible to develop digital campaigns and implementation plans. Definition and implementation of brand communications, digital, mobile, media, and PR plans.

Coordinating all the processes since the idea, planning, and strategy, creative process, production, and data analysis. First contact with clients and creative and production teams.
Head of Digital Project Management & Social media
Mexico City, Mexico
2013 - 2016 (3 years)
Direction in digital and social media projects. Strategic planning, project management, monitoring, development, and maintenance of the property and digital developments. Coordinate editorial teams for real-time marketing.

Management and coordination of activities relating to the establishment of KPIs, media planning, budgeting, and resource allocation. Customer touchpoint.

For Brands:
- Citi - Banamex
- BMW Group
- Nestlé
- P&G
- SAAB Miller
- Novartis
- Bimbo Group
Social Media Strategist & Digital producer
DF Mexico, Mexico
2011 - 2013 (2 years)
Coordination, management and digital production.

Managing social media and online reputation. Strategic planning and creative brands like:
- Unilever: Sedal, Pond's, Holanda, Magnum, Solero.
- Barcel
- Danone
- Nestlé
- Beiersdorf LATAM
Marketing Assistance Specialist
Interalia
Mexico
2010 - 2011 (1 year)
- Monitoring marketing strategies
- Implementation Monitoring digital media strategies
- Negotiation and customer service

Education

Postgraduate course / Publicidad y Relaciones Públicas

2006 - 2008 (2 years)
+ Especialidad en Publicidad y Relaciones públicas + Diplomado en diseño publicitario

Marketing Degree

2002 - 2006 (4 years)

Other professional activities

Miami Ad School

Teaching
2015 - Present (10 years 1 month)
Visiting Professor for the subject of Digital and Social Media Planning.

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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