LAISHA - "Helpline on the Cover "

Havas Tel Aviv Tel Aviv, Israel

9469

Title	Helpline on the Cover
Brief	We partnered with Israel’s most popular women’s magazine ‘Laisha’ (‘For Women’’ in Hebrew) to puncture the silence and give the NGO ‘’NO To Violence Against Women’’ (NTVAW) and their 6724 number a respectable place in media with the help of a stunt using print media.We changed the magazine’s traditional cover for the first time in 75 years. We advertised the helpline prominently on the front cover, so women are aware of the resource. All that you could see on the front page was the 6724 number along with a short CTA to call if felt you were in danger.
Agency	Havas Tel Aviv
Campaign	Helpline on the Cover
Advertiser	LAISHA
Brand	LAISHA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Magazine
Length	110 seconds
Creative Director	D...el B...a Subscribers Only
Graphic Designer	M...al S...on Subscribers Only
Co-CEO	..n s...r Subscribers Only
Co-CEO	.r Gl....er Subscribers Only
Editor in Chief	K...na Sh.....nd Subscribers Only