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DDL & Co - "The Equality Bill"
This ad is part of the ACT Responsible Collection
- Brand: DDL & Co
- Country: Argentina
- Advertiser: DDL&Co
| Title | The Equality Bill |
| Brief | Dulce de leche is Argentinian in its roots, translated, its name means “sweet from milk”. It is made by boiling large quantities of vanilla-flavored milk and sugar. In 2016 two brothers founded DDL & CO to offer traditional Dulce de Leche produced by local producers using artisanal methods. For their first advertising campaign, they wanted to find something new that had never been done before. So they addressed the issue of gender pay gap in Argentina by making the bill with a woman’s face on it worth 27% more than the one with a man’s face on it, addressing the fact that women are paid 27% less than men for the exact same work. |
| Agency | Havas Worldwide Latin America |
| Campaign | The Equality Bill |
| Advertiser | DDL&Co |
| Brand | DDL & Co |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| General Creative Director | M....lo Wa.....ub Subscribers Only |
| Creative Director | J..n M...ín L...la Subscribers Only |
| Creative Director | Ma......ano Sa....ga Subscribers Only |
| Managing Director | E...st R..a Subscribers Only |
| Strategist | P...a L...z Subscribers Only |
| Strategist | J...a K...er Subscribers Only |
| Chief Strategy Officer | M...ín Pi......lla Subscribers Only |
| Agency Producer | M....lo K...z Subscribers Only |
| Account Executive | M...�a G...i Subscribers Only |
| Account Supervisor | N....ia Ha....pf Subscribers Only |
| Designer | P...o P..a Subscribers Only |
