About me
Senior level media planning director with extensive online and offline marketing and media skills gained in leading agencies.
In-depth experience in digital media at both practical and senior level across display, search, social, eCRM, analytics and CRO.
Strong D2C skills – high level expertise in new customer acquisition, retention and CRM
ROI driven, highly data-literate, strong on new business and team building.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Client Lead on the TalkTalk media account in the U.K. managing online and offline media strategy, planning, buying, reporting and evaluation.
Board Director
MC&C Media
United Kingdom
2016 - 2018 (2 years)
Board director of MC&C and MD of MUSE, MC&C’s marketing insight, data strategy and effectiveness consultancy working across the agency’s £50m client base and driving new business.
Pitch lead on several big new business wins across 2016-2018 including Countrywide, David Lloyd Clubs, Economist, Flight Centre, Marsh & Parsons, Mywalit.com, Riviera Travel, TM Lewin, TV Player and Virgin Wines
Pitch lead on several big new business wins across 2016-2018 including Countrywide, David Lloyd Clubs, Economist, Flight Centre, Marsh & Parsons, Mywalit.com, Riviera Travel, TM Lewin, TV Player and Virgin Wines
Providing full-time senior-level support in insight, business modelling, data strategy, campaign evaluation, econometrics, insight product development and new business.
Provided a range of consulting services focussed on increasing marketing performance and effectiveness. Working with leading advertisers in the financial services, FMCG, property, retail and telecoms sectors.
Interim Comms Planning Director
Freelance
United Kingdom
2007 - 2015 (8 years)
Interim Media Director Europe - KAYAK
Interim Head of Data Strategy - Kitcatt Nohr / Digitas
Interim Head of Strategy - Delete (Pure-play digital)
Interim senior planning roles for MindShare, Initiative (Orange) and Red Brick Road (Tesco).
Won and developed my own clients including Belazu Foods, Gumtree, HiPP Organic Baby Foods, Nutmeg (brand launch), Prudential, Reckitt Benckiser (French's mustard and Frank's sauces), Tobago Tourist Board and Unibet
Interim Head of Data Strategy - Kitcatt Nohr / Digitas
Interim Head of Strategy - Delete (Pure-play digital)
Interim senior planning roles for MindShare, Initiative (Orange) and Red Brick Road (Tesco).
Won and developed my own clients including Belazu Foods, Gumtree, HiPP Organic Baby Foods, Nutmeg (brand launch), Prudential, Reckitt Benckiser (French's mustard and Frank's sauces), Tobago Tourist Board and Unibet
Education
Postgraduate Diploma in Management Studies - Business Administration and Management,
1987 - 1988 (1 year)
Bachelor’s Degree - Combined Honours Human Geography and Medieval Archaeology
1981 - 1984 (3 years)
