María Luján Donaire is Executive Creative Director at HOY by Havas.
After getting her bachelor’s degree in Advertising and Public Relations at Universidad Católica Argentina, she began her career as a copywriter at DDB Argentina. She also worked at Ogilvy Argentina, Commonwealth (McCann) and then she returned to WPP Group where she was promoted as a Creative Director in Geometry Global Argentina.
For the last 15 years, she has worked on projects for Argentina and all over the world for very important brands, such as: Volkswagen, Coca-cola, Chevrolet, Unilever (Knorr, Hellmann's, Dove and AdeS), Clorox Latinoamérica, Huggies, Santander Río , Tang, Philips Argentina, SC Johnson, Cinemark, Osde, etc.
Many of her creative works have been awarded at Cannes Lions, Sol, Cresta Awards, PHNX (Ad-Forum Awards), Ojo de Iberoamérica, Diente, Wave, Fiap, Effie and Effie Latam.
She was honored to be part of the jury at Cresta Awards, El Ojo de Iberoamérica, Diente, FIAP, ACHAP, Locoto and Lápiz. Besides her job at the agency, she has been a speaker in many universities and has recently cofounded Círculo de Creativas Argentina. A community created to support and promote female talent at creative departments.