Designer
at
Eight
| Title | An Eye For Detail |
| Brief | This project was built on true collaboration – an effective and creative relationship with strong trust and understanding of each other's expertise and abilities. A partnership made to challenge convention and ask questions of the category.The ‘Vocation Eye’ has been part of the Brewery since its inception. Inconsistently used it fell out of favor. Once loved by consumers and brew staff, the mark remained a familiar brand asset. We saw the eye as an emblem of the brand’s unwavering focus and visionary outlook on brewing. In a new central role, it keeps watch over the brewery, creating cohesion across media and providing an unmistakable visual asset that unites the brand.Throughout the project, we partnered with the renowned illustrator, Brian Steely. We nurtured a unique design language, synonymous with the brewery and a style that gives the brand the ability to grow and express themselves in creative and imaginable ways, – unmistakably Vocation Brewery.As seen at the craft beer shelf, any brand can create a visual stand-out – that part is easy. With every can design, we wanted the visuals to match the bold and flavourful experience encountered with every sip.Each can was given a characterful and discoverable personality, a suggestion of occasion – from uplifting alfresco summer vibes to a smooth and soulful session-able tipple to fuel your evening. As competitors look to simplify their offerings playing to category conventions, Vocation Brewery is equipped to continue walking uphill and challenging what it is to be a craft beer today. |
| Agency | Turner Duckworth |
| Campaign | An Eye For Detail |
| Advertiser | Vocation Brewery |
| Brand | Vocation |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Length | |
| Executive Creative Director | M..k W...rs Subscribers Only |
| Creative Director | D...d Th....on Subscribers Only |
| Designer | J...e La....ce Subscribers Only |
| Head of Production | J...s N...is Subscribers Only |
| Artworker | J...s Ch....rs Subscribers Only |
More Work
SEE ALLHungry to Learn - All I Can Think About Is Food
- BRAND:
- KidsCan
- AGENCY:
- Droga5 ANZ
Hungry to Learn - I Need to Eat
- BRAND:
- KidsCan
- AGENCY:
- Droga5 ANZ
It's hard to learn when you're hungry
- BRAND:
- KidsCan
- AGENCY:
- Droga5 ANZ
Hungry to Learn - I Am Too Hungry
- BRAND:
- KidsCan
- AGENCY:
- Droga5 ANZ
Meridian Nature EV
- BRAND:
- Meridian Energy
- AGENCY:
- The Monkeys Aotearoa
Imagine On Ice
- BRAND:
- Lotto Powerball
- AGENCY:
- DDB Group Aotearoa
Isn’t this what it’s all about?
- BRAND:
- Air New Zealand
- AGENCY:
- Shine