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Daily Bread Food Bank - "Daily Bread"
This ad is part of the ACT Responsible Collection
- Brand: Daily Bread Food Bank
- Country: Canada
- Advertiser: Daily Bread Food Bank
| Title | Daily Bread |
| Brief | Hunger shouldn’t be seen as a matter of charity. Food is a human right. Yet one in ten people in Toronto now rely on food banks — twice as many as the previous year. More Canadians are living in poverty than ever before, and food insecurity is at an all-time high. Reflecting Daily Bread’s commitment to fight for the human right to food, the brand’s new identity needed to position the organization as a symbol of equity.The rebrand includes a new multi-dimensional logo, typeface, photography, and adaptive design system. The strength of the new logo lies in its ability to convey multiple meanings. It draws inspiration from the unity of four forks, serving as a symbol and call-to-action in the fight to end hunger. The forks are also hands, bringing the community together to support Daily Bread’s mission. The X, reminiscent of marking a ballot, represents the advocacy work to drive policy change and eliminate poverty.The photography style features real, unstyled images of people and food, reflecting Daily Bread’s authentic and grassroots spirit. Close-up shots of volunteers' hands sorting and preparing food establish a visual connection with the logo, reinforcing the organization’s identity. |
| Agency | Leo Burnett Toronto |
| Campaign | Daily Bread |
| Advertiser | Daily Bread Food Bank |
| Brand | Daily Bread Food Bank |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Corporate/Brand Identity |
| Length | |
| Creative Agency | ..o B....tt T....to Subscribers Only |
| Chief Creative Officer | S...e P....co Subscribers Only |
| Chief Creative Officer | L..a Gr.....rg Subscribers Only |
| Managing Director | N....ha Da....is Subscribers Only |
| Account Manager | N....ha Da....is Subscribers Only |
| Chief Strategy Officer | T...r A...d Subscribers Only |
| Group Creative Director | ..n ..i W..g Subscribers Only |
| Design | ..n ..i W..g Subscribers Only |
| Design Director | M....lo H..g Subscribers Only |
| Group Director | ..m .e Subscribers Only |
| Design | ..m .e Subscribers Only |
| Design Director | J...n G...n Subscribers Only |
| Designer | D...a ..u Subscribers Only |
| Associate Creative Director | J...n S....ey Subscribers Only |
| Copywriter | J...n S....ey Subscribers Only |
| Account Manager | Mil......ung P..k Subscribers Only |
| Project Director | T...as D...z Subscribers Only |
| Associate Director | D...d Fr....an Subscribers Only |
| Creative technologist | D...d Fr....an Subscribers Only |
| Print Producer | K...n S....en Subscribers Only |
| Production Manager | B..l ..g Subscribers Only |
| Retoucher | R...n O...nd Subscribers Only |
| Digital Artist | R...n O...nd Subscribers Only |
| Photography / Illustration | M..e T...e Subscribers Only |
| Photography / Illustration | S..y Subscribers Only |
| Photography / Illustration | P...ha Subscribers Only |
| Account Director | Sa....ha H..e Subscribers Only |
| Group Strategy Director | M..i .u P....is Subscribers Only |
| Design Director | L...s D...te Subscribers Only |
| Designer | Ka.....ne R..s Subscribers Only |
| Copywriter | L...on C..i Subscribers Only |
| Copywriter | L...on .u Subscribers Only |
| Copywriter | S...en S....er Subscribers Only |
| Director of Creative Technology | F...x W....ne Subscribers Only |
| Graphic Artist | G...am B...an Subscribers Only |
| MOTION DESIGN | ..r K....in Subscribers Only |
| Producer | .u Z...g Subscribers Only |
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