About me
Brian Lai is the founder of BrandStar品牌星球 and partner at SocialBeta. He is responsible for branding, operational excellence, organizational development and strategic partnerships. Previously, He was the planning manager at DigitasLBi. Brian graduated from University of Strathclyde Glasgow with MSc marketing degree.
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Positions
Founder
BrandStar
China
March 2018 - Present (6 years 11 months)
Brian is responsible for SocialBeta’s branding, operational excellence, organizational development and strategic partnerships.
Executive Advisor
TheShare
China
June 2014 - Present (10 years 8 months)
Works as advisor since January 2016.
Digital Planning Manager
DigitasLBi
China
November 2013 - April 2014 (5 months)
● Develop digital strategic plan for both existing clients and also new clients/pitches;
● Analyze customer and competition landscapes and provide consumer insight and strategic direction for creative idea development;
● Make impressive presentation to clients that will open up opportunities for new business and deeper engagement;
● Help identify and convert new business opportunities.
● Analyze customer and competition landscapes and provide consumer insight and strategic direction for creative idea development;
● Make impressive presentation to clients that will open up opportunities for new business and deeper engagement;
● Help identify and convert new business opportunities.
Managing Editor & Head of Social
SocialBeta
China
2012 - 2013 (1 year)
SocialBeta, founded in 2008, is a Chinese leading website focusing on digital and social media. SocialBeta covers top social media news, information and resources on topics like Facebook, Twitter, Instagram, Weibo and Wechat and More.
Brian oversees all editorial and digital content and manages social media channels, including
● Weibo: @SocialBeta 300,000+ followers
● Wechat: hisocialbeta: 100,000+ followers; socialjobs: 15,000+ followers
● Douban Group: SocialBeta 6,000+ members
Brian oversees all editorial and digital content and manages social media channels, including
● Weibo: @SocialBeta 300,000+ followers
● Wechat: hisocialbeta: 100,000+ followers; socialjobs: 15,000+ followers
● Douban Group: SocialBeta 6,000+ members
