About me
Journalist at Marketing Directo.com, leading spanish marketing and communications publication.
Strategic and results-driven bilingual marketer with over eight years of experience in international marketing, corporate communications, public relations and event management across multiple industries including media and entertainment, e-commerce, advertising agencies, technology, and Adtech industry.
Strengths:
• Written and oral communication skills developed throughout my academic and work experience
• Passion for Digital Marketing, AdTech Companies, leading new projects, create new ideas in Marketing and Communications.
• Outstanding budget management.
• Experience working and negotiate directly with agencies, vendors, partners, and media.
• Commercial skills and the ability to organize and lead teams.
Fortalezas:
• Habilidades de comunicación escrita y oral desarrolladas a lo largo de mi experiencia académica y laboral.
• Pasión por el Marketing Digital, Comunicaciones y Relaciones Públicas en compañías de tecnología y digital.
• Liderazgo en proyectos de innovación y creatividad en estrategias de Marketing Digital y Comunicaciones.
• Gestión y control de presupuestos enfocado a resultados.
• Habilidades de negociación directamente con agencias, socios, proveedores y medios.
• Habilidades comerciales y la capacidad de organizar y liderar equipos de ventas.
Sector Experience
My Work
SEE ALL WORKDriftits Toyota
- BRAND:
- Toyota Yaris
- AGENCY:
- The Juju
Positions
Marketing Director USA & LATAM
Journalist
Global Marketing Communications Director
-Responsible for Marketing and Communications in the U.S. Hispanic market, Brazil, Mexico, Colombia, Argentina, Chile and other Latin American markets.
- Coordinate internal stakeholders and external agency resources to ensure consistent messages with own objectives/strategies.
-Generate Communications and Digital strategies. Leading every step of the process, plan formulation, sponsorships, supplier communication and media coverage.
-Lead and supervise industry events to position the brand in core markets.
-Work hand in hand with the Public Relations agencies in Brazil, U.S., and LATAM.
-Actively pursue opportunities to enter the company’s cases in domestic and international awards competitions and festivals.
-To monitor the CEO's social network accounts and activities, blogs and press mentions in order to measure thought leadership and influence among ad tech entrepreneurs and companies.
-To assess and arrange speaking opportunities and public events that involve the CEO's and team participation, to attain a desirable ROI regarding the time and resources invested in them.
