Anouchka Bala
Business Development Director, Western Europe at MullenLowe Group
LONDON, United Kingdom
About me
Anouchka started her career at Universal Music International, working within the global marketing divisions in London and Paris. She later joined Extreme Music, a division of Sony Music where she launched and headed up the French and Benelux markets, in addition to business development and marketing responsibilities in the UK.
Three years later she was approached by Havas Worldwide to work on the 360 deal between Bacardi Global and Groove Armada. This multi-award winning campaign led her to The:Hours and Euro RSCG Luxe, as a Group Account Director, also part of Havas Worldwide. Her responsibilities included launching the London office, driving new business and servicing clients including Cartier, Estée Lauder and Tommy Hilfiger amongst others.
In 2011, Anouchka co-founded and launched Luxx Lab, a luxury fashion eCommerce platform for emerging designers and niche labels which saw the likes of Max Fowles and Natasha Zinko début Internationally.
Following its closure, Anouchka returned agency-side freelancing in Senior/Group Account Director, Business Director and Business Development Director roles. Her brand experience now spans L’Oréal, Lancôme, Orveda, P&G, Nutraderm (Nestlé Skin Health), Airbus, O2, Samsung, Sony Mobile Global and J.P. Morgan to name but a few.
Anouchka has a BA in International Business from Bristol Business School, including an exchange at EDHEC Business School. She grew up in London, Paris and Mauritius, and has also lived in Nice, Cannes, Monaco and the Middle East. Anouchka is bilingual in English and French and has studied Spanish.
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Positions
Business Development Director, Western Europe
Libre MullenLowe
Paris, France
March 2018 - Present (6 years 10 months)
MullenLowe Western Europe is a regional body of agencies within the MullenLowe Group’s global network that includes; France, Spain, Germany and Portugal.
The team is responsible for all operations, business growth, creative excellence and company culture across the region.
MullenLowe Western Europe was established by MullenLowe Group to recreate the proven success of LOLA MullenLowe Spain that utilises the best practices of the global network while sustaining a unique offering with its Latin spirit and global reach.
Its purpose is to shape the German, French and Portuguese markets into equally venerated agencies that produce world-class, highly effective creative work for its clients.
At the 2018 Cannes International Festival of Creativity, MullenLowe Group brought home a total of 32 Lions. From 78 shortlisted entries, we punched above our weight to be awarded 32 Lions including 1 Grand Prix, 6 Gold, 14 Silver and 11 Bronze. LOLA MullenLowe took home almost half of them, with a grand total of 15!
The team is responsible for all operations, business growth, creative excellence and company culture across the region.
MullenLowe Western Europe was established by MullenLowe Group to recreate the proven success of LOLA MullenLowe Spain that utilises the best practices of the global network while sustaining a unique offering with its Latin spirit and global reach.
Its purpose is to shape the German, French and Portuguese markets into equally venerated agencies that produce world-class, highly effective creative work for its clients.
At the 2018 Cannes International Festival of Creativity, MullenLowe Group brought home a total of 32 Lions. From 78 shortlisted entries, we punched above our weight to be awarded 32 Lions including 1 Grand Prix, 6 Gold, 14 Silver and 11 Bronze. LOLA MullenLowe took home almost half of them, with a grand total of 15!
Freelance Global Business Director & Business Development Director
Freelance
United Kingdom
October 2013 - March 2018 (4 years 5 months)
Since 2013 I have been freelancing in Senior Account Director, Group Account Director, Associate Director and Global Business Director roles. I have also held Global Business Development Director positions.
Agencies: HRCLS & Havas Group (Havas, HumanSeven, W&Cie, FullSix and BETC), TBWA \ London, Weber Shandwick & DeVries Global, Amplify, Nicolas Lavrov Studio and Vivacity Sport & Entertainment.
Brands: Nutraderm (Nestlé Skin Health), Airbus, Lancôme (L’Oréal), Merck, Pantene (P&G), Soho House Group, Samsung, Sony Mobile Global, Tesla, Japan Tobacco International and HSBC Premier (...)
Pitch work: O2 (Germany), Paul et Joe (France), Lil-lets (UK), Nutraderm (Global), Airbus (Global), L'Oréal (Global), J.P. Morgan (US & UK) and Sony Mobile (Global)
Start-ups: Orveda, Missoma and Yes Sir
Rights Holders: Warner Music, Universal Music, EMI Music, Sony Music, Modular Records, Defected Records, Warner Bros, HRCLS Records, Fox, Weinstein, Disney, Pathé, Dreamworks Animation and Lionsgate
Agencies: HRCLS & Havas Group (Havas, HumanSeven, W&Cie, FullSix and BETC), TBWA \ London, Weber Shandwick & DeVries Global, Amplify, Nicolas Lavrov Studio and Vivacity Sport & Entertainment.
Brands: Nutraderm (Nestlé Skin Health), Airbus, Lancôme (L’Oréal), Merck, Pantene (P&G), Soho House Group, Samsung, Sony Mobile Global, Tesla, Japan Tobacco International and HSBC Premier (...)
Pitch work: O2 (Germany), Paul et Joe (France), Lil-lets (UK), Nutraderm (Global), Airbus (Global), L'Oréal (Global), J.P. Morgan (US & UK) and Sony Mobile (Global)
Start-ups: Orveda, Missoma and Yes Sir
Rights Holders: Warner Music, Universal Music, EMI Music, Sony Music, Modular Records, Defected Records, Warner Bros, HRCLS Records, Fox, Weinstein, Disney, Pathé, Dreamworks Animation and Lionsgate
Co-founder & Director
Luxx Lab
United Kingdom
January 2011 - July 2014 (3 years 6 months)
Designers: NATASHA ZINKO, MAX FOWLES, SMITH/GREY, TOSCA DELFINO, TATJANA ANIKA, MAURICIO STEIN, BY MALINA, HELLEN VAN REES (...)
− Created and launched highly-curated multi-brand eCom platform for independent luxury fashion designers and niche labels - first of its kind
− Scope included developing overall global business strategy, planning, creation and activation of an online drop ship model
− Wrote creative briefs working daily w/ appointed multi-disciplinary design and development agency partner across branding, prototyping, multi-brand website design and build, architecture, UX, eCommerce checkout funnel, payment gateway and shipping integration and eCRM templates
− Online & offline BTL marcomms strategy deployed - content creation, editorial, SEO, SEM (PPC, retargeting, display), affiliate marketing, digital and social campaigns, community management, strategic partnerships, blogger outreach, email, advertising and PR
− B2B pitch work to secure designer labels - led all ‘procurement’ meetings during LFW and PFW
− Exclusive NPD and capsule collections designed and produced in partnership with most promising independent brands
− Drafted Seller Agreement, T&C, Privacy Policy, FAQs w/ appointed lawyer in line w/ English Law
− Negotiated annual rate card w/ TNT at 60% for International delivery – pan-Europe & USA
− Ensured fiscal management, monitoring cash flow and plans to ensure business objectives were met, on time and budget
− Created and launched highly-curated multi-brand eCom platform for independent luxury fashion designers and niche labels - first of its kind
− Scope included developing overall global business strategy, planning, creation and activation of an online drop ship model
− Wrote creative briefs working daily w/ appointed multi-disciplinary design and development agency partner across branding, prototyping, multi-brand website design and build, architecture, UX, eCommerce checkout funnel, payment gateway and shipping integration and eCRM templates
− Online & offline BTL marcomms strategy deployed - content creation, editorial, SEO, SEM (PPC, retargeting, display), affiliate marketing, digital and social campaigns, community management, strategic partnerships, blogger outreach, email, advertising and PR
− B2B pitch work to secure designer labels - led all ‘procurement’ meetings during LFW and PFW
− Exclusive NPD and capsule collections designed and produced in partnership with most promising independent brands
− Drafted Seller Agreement, T&C, Privacy Policy, FAQs w/ appointed lawyer in line w/ English Law
− Negotiated annual rate card w/ TNT at 60% for International delivery – pan-Europe & USA
− Ensured fiscal management, monitoring cash flow and plans to ensure business objectives were met, on time and budget
Group Account Director
Havas London
London, United Kingdom
January 2010 - December 2010 (11 months)
THE:HOURS and EURO RSCG LUXE
Clients: ESTEE LAUDER GROUP (TOMMY HILFIGER & MICHAEL KORS), CARTIER, HARRY WINSTON, CITROEN, KOFI ANNAN FOUNDATION, HEARST & MARQUIS VODKA.
− Responsible for the UK launch of The:Hours and appointed Managing Director of this office
− Role split between Global Business Development and Client Services
− Reworked business model into a more coherent in-house out-house full service offer, specialising in integrated entertainment-driven partnerships, influencer marketing, VIPs and special projects
− Created and produced global credentials, case studies and website
− Collaborated w/ internal agencies aligning objectives, identifying scope and deliverables for Blue Label, Nokia, Jaguar, Chivas, Peugeot & Isklar
− Leveraged personal network proposing services to Stella McCartney, Chanel, Paul Smith, W Hotel, Burberry and Emirates
UK Wins – Marquis Vodka: global integrated BTL campaign
Global Wins – Tommy Hilfiger: global full-service partnership launch campaign with The Ting Tings
Existing Accounts:
− Cartier HOW FAR WOULD YOU GO FOR LOVE global digital and social campaign in partnership with global influencers - talent selection, creative content strategy and production
− Kofi Annan’s Time for Climate Change TCK TCK TCK first of its kind global music petition with influencers, amplification across digital and social
− Dan Black x Citroen DS3: Global ATL & experiential
− Harry Winston: shopper
− Hearst: 12-month editorial content partnership
− Full or co-ownership of each account from strategic input to day-to-day management of tactics
− In-depth understanding of the brands, policies and processes that impacted upon the business
− Ensured financial management of each account
− Proposed music publishing model and in turn, new revenue stream across agency network
− Co-managed a team of 9
− Collaborated with the likes of Mark Ronson, Marion Cotillard, Elbow, André Saraiva, Dan Black, Josephine de la Baume, Olivier Zahm, Mélanie Laurent, The Ting Tings, Air (…)
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Clients: ESTEE LAUDER GROUP (TOMMY HILFIGER & MICHAEL KORS), CARTIER, HARRY WINSTON, CITROEN, KOFI ANNAN FOUNDATION, HEARST & MARQUIS VODKA.
− Responsible for the UK launch of The:Hours and appointed Managing Director of this office
− Role split between Global Business Development and Client Services
− Reworked business model into a more coherent in-house out-house full service offer, specialising in integrated entertainment-driven partnerships, influencer marketing, VIPs and special projects
− Created and produced global credentials, case studies and website
− Collaborated w/ internal agencies aligning objectives, identifying scope and deliverables for Blue Label, Nokia, Jaguar, Chivas, Peugeot & Isklar
− Leveraged personal network proposing services to Stella McCartney, Chanel, Paul Smith, W Hotel, Burberry and Emirates
UK Wins – Marquis Vodka: global integrated BTL campaign
Global Wins – Tommy Hilfiger: global full-service partnership launch campaign with The Ting Tings
Existing Accounts:
− Cartier HOW FAR WOULD YOU GO FOR LOVE global digital and social campaign in partnership with global influencers - talent selection, creative content strategy and production
− Kofi Annan’s Time for Climate Change TCK TCK TCK first of its kind global music petition with influencers, amplification across digital and social
− Dan Black x Citroen DS3: Global ATL & experiential
− Harry Winston: shopper
− Hearst: 12-month editorial content partnership
− Full or co-ownership of each account from strategic input to day-to-day management of tactics
− In-depth understanding of the brands, policies and processes that impacted upon the business
− Ensured financial management of each account
− Proposed music publishing model and in turn, new revenue stream across agency network
− Co-managed a team of 9
− Collaborated with the likes of Mark Ronson, Marion Cotillard, Elbow, André Saraiva, Dan Black, Josephine de la Baume, Olivier Zahm, Mélanie Laurent, The Ting Tings, Air (…)
See less
Group Account Director at THE:HOURS and EURO RSCG LUXE
Havas London
London, United Kingdom
April 2008 - September 2008 (5 months)
Client: BACARDI
− Activated music and talent elements for groundbreaking 360 degree Global Artist partnership deal between Bacardi & Groove Armada
− Identified, booked talent and curated music for the B-LIVE Global music program w/ relevant labels, publishers and their management
− Unified and activated Global Music Strategy across 25 countries and co-managed a Steering Committee [12 International Markets]
− Created amplification tools & asset managed; exclusive branded content for all media platforms [copy, moving image, visuals, editorial, banners, radio program, VOD...]
− Streamlined and managed content for digital and social platforms
− Planning / scheduling of global ATL campaign w/ Y&R and subsequent adaptations
− CD release packaging and design [incl. on pack prototype], newsletter copywriting and toolkits
− Responsible for rolling out new global brand identity across all platforms
Client: ORANGE UK
− Implementation of experiential music partnership at Glastonbury 2008
− Curated music for digital campaign & booked talent to perform live at Orange tent inline w/ brief
Education
BA (Hons) International Business with French
2000 - 2004 (4 years)
UK
