Jo McCrostie

A graduate of art and drama school, Jo has over 20 years' experience writing and producing radio commercials. She now heads up an award-winning creative team at one of the world's leading media and entertainment groups, Global.

Jo forces possibilities that go beyond traditional airtime, creating audio that integrates more closely with listeners and programming.

Together with her team, she has created; 'commercial roadblocks,' takeovers featuring faux ads, live ads performed in front of a studio audience, a campaign powered by social media, and an excerpt of an audiobook, recorded in 3D, in a pool.

The team has amassed trophies from major international shows, including New York Festivals, Mobius Awards, The Sony Radio Academy Awards, Cannes Lions and the LIAs.

Jo has presented at creative conferences around the world and her point of view on radio creativity is often sought out by national and trade media.

She has served on many international radio juries, including Cannes Lions, D&AD, Clio's and the London International Advertising Awards where she has also chaired the radio and audio jury.