Carlos J. Gil

Lead global Male Grooming strategy and category business development across Unilever men’s portfolio in both key Developed and Developing & Emerging markets.Lead Axe Master Brand market and business model development across existing and new markets. Lead Male Grooming capability development in consumer engagement and new channels/business models.Lead integration of new / future Male businesses to Unilever's portfolio.

- Lead Axe Masterbrand globally with full responsibility on brand and business development on top 15 markets with P&L and market share accountability.- Lead a cross-functional, multi-region virtual team (25 people) with direct reports and team in US,Netherlands, China and India.

- Lead Hair Care Category in Latin America with responsibility over Brazil, Mexico, Argentina and Andina portfolio & innovation strategy and P&L delivery in each market. - Managed integration of Alberto Culver acquisition for Hair Category in Latin America and led the roll out of Tresemme brand in Brazil in less than six months since acquisition with outstanding in market results.- Responsible for overall category and brand portfolio strategy for Seda/Sedal, Dove Hair, Clear, Suave and TRESemme.

- Responsible for leading Axe Deodorant & Toiletries global product innovation, communication development and overall brand strategy. - Axe grew at double-digit (2006 to 2009) years becoming a € 1bn business by end of 2008.

- Led Axe to double its size during 2004 and achieved category leadership by year end, only 30 month after launch.- Developed and defined Axe NA Masterbrand strategy and long-term innovation plan which led to the launch of Axe Shower Gel early 2005.- Led Brand Development team and advertising agency to deliver outstanding mixes and advertising for the launch of: Axe Dry, Axe new fragrances, Axe Body Spray re-launch and Axe Shower Gel launch.- Led and developed non-traditional multiple brand communication campaigns recognized with multiple external awards. Gold and Silver Cannes awards in 2004 and 2005, Gold EFFIE Award and Clio Advertiser of the year in 2005.