• Part of the Vivendi group, Gameloft is the world's #1 mobile video game developer and publisher in download numbers.• Tasks: - Project Management (briefs, proposals and reports) and setting up marketing operations for clients such as Orange and EuropaCorp- Keep up with the marketing planning for game releases, user acquisition and localization of the global strategy- Assets Managment: Localization and translation of assets, managment of local asset production d(banners, articles, TV spots, video trailers...) as well as asset creation and modification- Public relations: News monitoring, sending games to the press and follow-ups, reporting.- Community Management : Daily Facebook and Twitter posts, blog articles. In charge of the Ambassadors program expansion with influencers
Affiliation/Performance Marketing• Member of the gamigo AG group, adSpree media is a platform delivering 360° advertising approach for game publishers: Performance-based user acquisition a range of own and selected premium partner sources, customized influencer marketing campaigns, as well as premium placements on high-ranking, selected and owned websites. • Tasks:- Fully in charge of the affiliate network facet of the business (Revenue growth of 50% after one month, 200% after 8 months)- Managing more than 12 English, French and German SEO and SEM-driven Portals, optimizing their campaign placement and solving issues to maximize revenues and profit. Used Drupal, Wordpress, and their own CMS. - Supporting the portal management team with serveral user acquisition activities (SEM, SEO, media buying, Google Adwords and Bing Ads)- Monitoring the running campaigns, using Hasoffers and Cake, and constantly proposing actions and implementing them to optimize revenues.- Analyzing the campaign data (Excel reports, Google Analytics, own tracking tools...) and proposing actions accordingly to optimize revenues- Managed and trained an intern during the last two months- Supporting the team on diverse side-projects like the relaunch of the major websites of the brand on a new CMS (from their own to Drupal) or rebuilding all the French google Adwords accounts.
• Social native advertising agency specialized in relationships between brands and web influencers, mostly Youtubers.• Tasks: - Building a prospect database of 250 companies and marketing directors in the High-Tech, Tourism and Housing sectors- Preparation and translation of tens of offers, blurbs, and order forms which led to signatures of important contracts with some clients (such as Darty and Microsoft)- Customer care and project coordination management with the project managers
• Video games barter company.• Tasks: - YouTube brand image Management: Video editing, channel animation, referencing check and negotiations with many partners (YouTube, Twitch, eSport, blogs, Twitter and Facebook pages): more than 100 YouTubers became Gamoniac’s partner at that time, with a dozen having more than 30 000 subscribers.- Customer Service Management: Answers to e-mails, live-chat, calls, and direct communication with the clients: rated as the best customer service employee by the clients, with an overall mark of 4,6/5- Product catalog editor: news monitoring, games sheet creation with synthetic descriptions, trailers, tests, etc. Every new game had a precise sheet created - Logistics support: Game shipping, stock management: all deliveries were dealt with in the morning and none of them got lost during my internship- Wrote a detailed guide about the way partners should be dealt with for the future interns and the other managers, still used by the company at this time
• Web sites and mobile applications development company.•Tasks:- Created the navigation tree and database of a customer’s website (with Joomla)- Wrote a CMS user guide of Joomla- Benchmarked sport applications in order to propose new products for Paris Saint-Germain- Tested another website and an application
L'ESSCA is a member of the Conférence des Grandes Ecoles, an association of leading universities in France, and grants official French Master's degrees (Baccalauréat +5 level). It has classes in international marketing, finance and management. Its excellence is recognized by international accreditation such as EQUIS, EPAS & AACSB.