Wale GBADAMOSI-OYEKANMI

The Academy exists to discover the best and most innovative uses of real time media. Comprised of leaders in technology, marketing, business and culture, the Real Time Academy of Short Form Arts & Sciences plays a vital role in choosing the winners of the Shorty Awards, honoring the best people and organizations on social media.

France's leading (and creative !) social TV agency - Team of 8

Our job : creative campaigns engaging viewers before, during and after a TV show

Our tools : websites, (mobile) apps, Facebook, Twitter, blogs, Tumblr, viewers & out-of-the-box ideas

Our clients : broadcasters, producers and celebrities
CANAL+, France 2, M6, TMC, NT1, France 4, ARTE, Zodiak Media Group, Zadig, My Box

CANAL+
• Le Grand Journal": consultancy & Facebook and Twitter strategy and copywriting
• "bref. app" : 750K downloads http://vimeo.com/54745307
• "capote 3000 / bref." : 700K visits & datacatching
• "biographie bref." (MyBox) : 1st timeline biography for a TV character ( Facebook )

FRANCE 2
• "Fort Boyard" (ALP) : "Père Fouras, community manager"
-> Trending Topic, national press coverage : Huffington Post, 20 minutes, Ouest France ...

ZODIAK GROUP
• "Agora de 28 minutes"(ALP) -> second screen plateform curating live tweets

ARTE
• "Ainsi Soient Ils" (Zadig) : ainsisoientils.tubmlr.com

NT1
• "So You Think You Can Dance": first real time show from production to air on Fb and Twitter
• "Vampire Diaries": First TV trailers featuring fan tweets and comments (14 weeks)
-> Online records (videos and visits), media coverage, Trending Topic and fans recruitment

• "The Walking Dead": First zombie attack on Twitter
-> 30K attacks & international coverage https://vimeo.com/59526905 (password : v7)

• "Bachelor": social media strategy (blog, Facebook, Twitter, Pinterest) - on going
-> Week's most commented new series in the world http://bit.ly/12zhOFi , Trending Topic

• "Fringe": online chase of the Observer (blogs, website, Facebook and Twitter)

=> Now France's 5th most hashtagged TV word in 2012 - Source : Twitter (http://bit.ly/SawaIq)

STUDIO BAGEL (Youtube content channel) : Youtube's first live housewarming party
-> Facebook and Youtube recruitment

#MONTREUXCOMEDY: 1st comedy festival in 140 characters w/ a Twitter Hashtag page
-> 5 M contacts, Trending topic and fan recruitment

I took Dare.Win from a one person entertainment agency to an international award-winning group offering communication & consulting services to entertainment and content brands .

CLIENTS OF OUR CONSULTING & AGENCY SERVICES

- Netflix, Spotify, YouTube, Twitter, Yahoo
- Ubisoft, Blizzard, ARTE, SFR, France Télévisions, France Info, TV5 Monde, France 24
- Babybel, Air France, Hermès

Presenting digital trends in Africa on the TV show "Rendez au Maquis"

"World Best international small agency 2011" by Advertising Age

International accounts : DUREX (Middle-East - easy, right ?), TIPP-EX (Europe / http://bit.ly/VWZmo9), BIC (Europe)

Local accounts : GOOGLE, AXE / LYNX (Unilever), Hotmail , Windows7, auFeminin.com

• PR (journalists and bloggers) and Social media strategy (Facebook, Twitter, Youtube, events)
• Performance-oriented project management
• Account management
• Tracking, performance-oriented reporting and case study production

Concept : "The 1st team selling grass to make it to the World Cup in S. Africa"

Project management : website, PR and social media strategy (blog, Youtube, Facebook et twitter) and business development

Content production : videos of football flash mobs, pictures of celebrity endorsement

Results (in 40 days) :
• TV, radio, online and corporate coverage (RTL, Europe1,F. Inter, NRJ, LCI, I>Télé, TF1.fr, FFF)
• 4000 euros and 2 tickets and trips to see the World Cup finals in South Africa

Budget : 0 $

Creation and production management of the street art webseries Street Of(f) (36 x 2’) for CANALPLUS.FR
Pitch, Art direction supervision, team hiring, directing, post-production management

Created local and international TV format for major networks (TF1, M6, Canal+) among which the format "Qui sera le meilleur ce soir" sold in Europe

Brainstorming, pitching, writing and adapting TV formats
Benchmarking and talent scouting
Content and technology trendspotting

Picchu -> Salvadore -> NYC and more...
Gathering "Photo-message" around the world for a personal travel blog
www.worldwale.com + http://tinyurl.com/28zy3nf

Countries : India, Nepal, China, Japan, Myanmar, Thailande, Singapor, Indonesia, Australia, Peru, Bolivia, Argentina, Brazil, Mexico, USA, Spain, Germany

Learned Spanish in Madrid (5 months) and explore Street art in Berlin (1.5 month)
And so many more adventures !

Star Academy 4 : weekly prime time preparation and coordination (surprises, tracklisting, performances)
Celebrity Farm (La Ferme) : format adaptation for the French marketing with new rules and twits

US and European TV shows screening (nearly 6 hours day)
Broadcast programming recommandations
International TV benchmarking