About me
20 years experience pushing boundaries, leading all star talent and developing incredible creative solutions for brand clients.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative Director
The BrandMakers
United States
March 2011 - Present (13 years 11 months)
Greater Atlanta Area
- Created and oversaw innovative and effective campaigns across all media platforms for accounts that include Noxzema, Dr. Miracles, Bank of America, Pernix Consulting and Time Warner Cable among others.
- Ensured alignment of tone of voice across all platforms and creative disciplines
- Translated marketing challenges and business objectives into focused, actionable creative strategies
- Managed production workflow and team resourcing within budget and timing constraints
- Regularly analyzed and calibrated performance of creative team through KPIs and other metrics; utilizing data in decision making to maintain or improve team performance
- Lead, developed and mentored team of copywriters, art directors and designers
- Created and oversaw innovative and effective campaigns across all media platforms for accounts that include Noxzema, Dr. Miracles, Bank of America, Pernix Consulting and Time Warner Cable among others.
- Ensured alignment of tone of voice across all platforms and creative disciplines
- Translated marketing challenges and business objectives into focused, actionable creative strategies
- Managed production workflow and team resourcing within budget and timing constraints
- Regularly analyzed and calibrated performance of creative team through KPIs and other metrics; utilizing data in decision making to maintain or improve team performance
- Lead, developed and mentored team of copywriters, art directors and designers
- Effective team member in the development of UX and digital strategies for Toyota and Mattel accounts
- Developed creative solutions to marketing objectives in-house and for consumer brand clients
- Delivered multichannel brand campaigns that helped generate measurable business returns for clients
- Developed creative solutions to marketing objectives in-house and for consumer brand clients
- Delivered multichannel brand campaigns that helped generate measurable business returns for clients
