Ben Williams is an award-winning creative with 20+ years of experience in design and innovation.Currently, as SVP Head of Experience at R/GA, Ben drives the creative output for digital product, service, and experience initiatives. In his role, Ben leads teams of strategists, designers, and writers to deliver world-class experience strategy, concept development, and creative execution for some of the world's most recognizable brands. Through his work, Ben continually hones processes and ways of working conducive to innovative work that resonates in culture, redefines categories and sets new standards. During his tenure at R/GA, Ben has partnered with a wide range of clients including those aforementioned as well as American Express, Verizon, Equinox, and Samsung. In addition to being recognized at award shows including Cannes, D&AD, The Clios, The One Show and The Webbys, Ben has been featured in a number global publications, judged a variety of award shows and spoken on stage at some of the most well-known industry events include Cannes, SXSW and Advertising Week in New York. Prior to joining R/GA, Ben was Creative Director at Publicis. And previous to that, Ben was a Senior Art Director at AKQA. Before moving to the US from Australia, Ben partnered with agencies large and small before founding his own design studio that represented brands such as Ford, Yellow Pages, Toyota, Kraft, Subaru, Quiksilver, and Sneaker Freaker magazine. In what now feels like a previous life, Ben spent 10 years leading the design and execution of various digital experiences for the biggest touring music festival in the world — Big Day Out.