Patrick Garrett

Manage day-to-day operations of the marketing consultancy including new business development, development of digital marketing programs for clients and management of a distributed workforce to support campaign execution.

Directed day-to-day operations supporting client digital media campaigns that included strategic planning, media planning/buying, tactical execution and analytics. Responsible for the growth and profitability of the Digital Media department. Managed a team of four Paid Digital Marketers/Media Specialists.

Selected Achievements
• Generated 300% increase in department revenue by selling in digital media services into a diverse client base including AT&T, Beech-Nut, Buffalo Wild Wings, Gander Mountain, Get Covered Illinois, Hallmark, Monsanto, Ross Dress for Less, Russell Stover’s Candies, Sleep Number, Steak ’n Shake, and Udi’s Gluten Free among others.
• Delivered 51% department profit margin by reducing program write-offs, restructuring the department to align individual strengths with business goals while introducing new program scope and pricing processes.
• Achieved 1,830% ROI on a paid social ad program for Sleep Number solidifying the value proposition of social advertising for the brand.
• 288% increase in e-commerce revenue and 426% ROI attained by restructuring a fashion brand’s paid search strategy.
• Established Facebook advertising as the top ROI channel (tied with TV) for Ross Dress for Less by creating a new campaign strategy that drove brand awareness and revenue while reducing costs by 42%.
• Developed a fully integrated digital media plan for Get Covered Illinois that delivered 400 million+ impressions, 17.5 million+ video views and 1.9 million+ site visitors resulting in over 132,000 online enrollments.

Developed integrated online strategies for the search marketing platform. Led new business development efforts: answered RFPs, generated proposals and crafted pitches. Managed $3.75 million P&L and 15-member digital marketing team.

Selected Achievements
• Transitioned the team from a shared (search marketing) services environment to full-fledged global agency structure.
• Managed strategic partnerships with Google, Yahoo! and Microsoft. Oversaw client relationships including Bausch & Lomb, Church & Dwight, Liberty Travel and Texas Instruments.

Oversaw search marketing organization supporting 4 GroupM-owned media agencies. Guided marketing strategy, branding and industry engagement. Oversaw remote offices in San Jose, Seattle and New York City; managed and grew Paid Inclusion services originating in Sunnyvale, CA.

Selected Achievements
• Delivered 20% year-over-year campaign performance gains for a diverse client base extending to Bright House Networks, Coach, Columbia Sportswear, Diageo, Microsoft and Showtime.
• Generated 600 million+ impressions and 2 million+ site visits for first-ever integrated SEM campaign for Smirnoff Progressive Adult Beverages resulting in a “cultural shift in how we [Diageo] as an organization approach bringing our products to market by leveraging multiple assets, supporting them with search, letting our products live in a nontraditional media channel. “
• Generated a 150% increase in revenue among existing accounts by identifying fresh opportunities through micro-consulting engagements.
• Served as lead campaign strategist on campaigns that won multiple industry awards, notably: 2008 Yahoo! Searchlight Award (Diageo search marketing campaign), IAB MIXX and DMA Digital ECHO Awards (Showtime “The Tudors” search campaign), and 2008 OMMA Agency of the Year Award (for best search).

Designed client-facing digital marketing strategies, developed organization-wide strategy discipline, and created standard, scalable operational processes. Formalized marketing/new business development efforts. Provided directional leadership and negotiating leverage for RFPs, proposals and client pitch efforts.

Selected Achievements
• Led a successful global rebranding effort that relied on industry positioning research, new visual assets and refreshed go-to market strategy.
• Enabled 10x growth from 20 to more than 200 employees in under 30 months by defining, building, and deploying standardized processes and account service architecture.
• Solved extreme challenges in recruiting talent in a new industry by developing long-term career paths for entry-level candidates and teaching veteran MarCom account directors the search marketing discipline.
• Achieved consistent project profit margins of 35%+ by creating agency wide pricing methodologies and resource planning tools.